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National Repository of Grey Literature

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Consumer Behavior in Brazil Gombošová, Radka ; Machková, Hana (advisor) ; Karlíček, Miroslav (referee) Cieľom práce je analýza spotrebného chovania v Brazílii, s ohľadom na kultúrne, ekonomické, demografické a sociálne rozdiely v spoločnosti a poukázanie na niektoré inovatívne prístupy aplikované miestnymi spoločnosťami, ktoré by mohli slúžiť aj ako príklad v podmienkach Českej alebo Slovenskej republiky. Špeciálna pozornosť je venovaná spotrebnému chovaniu nižšej sociálnej triedy. Cieľom je poukázať na to, že tento tržný segment predstavuje perspektívny trh a je nástrojom rastu, po ktorom bude musieť siahať čoraz viacej medzinárodných spoločností v snahe nestratiť konkurencieschopnosť. Detailed record

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