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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Profitability analysis of the sales channels (implemented in specific company)
 Gejdoš, Matúš ; Král, Bohumil (advisor) ; Menšík, Michal (referee)
The master thesis deals with the analysis of the profitability of the sales channels of the Decodom company. The thesis primarily focuses on the Activity Based Costing technique for measuring the performance of the company sales channels. The main aim of the thesis is to analyse the informational ability of the costing system in the company and prepare and propose a cost model, based on the Activity Based Costing method. The goal is achieved by the analysis of the current state of the company, the proposal of a model based on the costs of activities and the proposal of a new cost model based on this method. The contribution of the sales channels in the form of a pilot project is evaluated in the thesis which is performed on a sample of the kitchen range of the Decoplan product line. The thesis is divided in to three parts: theoretical, practical and applied (pilot project). The contribution of the thesis is a new view of the profitability of the examined company and general conclusions from the research, which can potentially be used in companies with a similar business model.
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Product range analysis of Decodom company
 Gejdoš, Matúš ; Vávra, Oldřich (advisor) ; Kollár, František (referee)
The thesis deals with the Slovak furniture company Decodom s.r.o which manufactures and sells, kitchen, living room, bedroom and sector furniture. The author based his thesis on the marketing mix theory -- the product, its innovation and life cycle. With the help of the analysis of the product range, the thesis examines if the innovations are an adequate part of the strategy to dampen the impact of the economic crisis on the company and it's prosperity. The thesis highlights the importance of innovation in the manufacture and sale of furniture. The bachelor's thesis deals with a certain part of the product range -- planned (pre-made) kitchens from the Decoplan product line.
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See also: similar author names
1 Gejdoš, Miloš
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