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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social isolation and loneliness of female university students during the COVID-19 pandemic
 Gardianova, Tereza ; Richter, Eva (advisor) ; Skovajsa, Marek (referee)
of Diploma Thesis Abstract: The master thesis deals with the loneliness of university students (focused on women) during the pandemic of the COVID-19 disease. The work focuses on the identification of risk and protective factors of loneliness. It also examines coping strategies and compares their use between lonely and non-lonely students. The qualitative study identified risk factors associated with the pandemic (disruption of routine and everyday life, absence of university environment and reduction of social network and social contacts) and general risk/protective factors (social, personal, family environment, physical activity and nature). Coping strategies for university students are prevailed active, problem-oriented strategies. However, emotional strategies also appear during crisis situations. Passive coping strategies predominate among long-term lonely students. The main difference between lonely and non-lonely students was connected with the perception of loneliness. Non-Lonely students took loneliness as a means of self- development and personal growth. Based on the findings, a typology of loneliness was created.
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Use of Anchoring in Marketing Practice
 Gardianova, Tereza ; Vranka, Marek (advisor) ; Malvotová, Pavla (referee)
The bachelor thesis deals with one of the best known heuristics - the anchoring effect. The main aim of this thesis is to analyze which marketing practices use the anchoring effect and what influence anchoring has on the consumer and consumer's decision-making. In the theoretical part there are presented theoretical approaches and mechanisms, which try to explain the origin of anchoring, together with other factors that can influence the effect of anchoring. In the second half of the theoretical part are analyzed marketing pricing strategies and consumer decision-making process especially consumer decision-making about the maximum price that consumers are willing to pay for a product or service. In the practical part, the experiment is carried out which examines the basic principle of anchoring and under the changed conditions it also tries to confirm the reduction of the anchor effect.
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