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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Buying atmosphere in the selected retail unit
 GOLKOVÁ, Iveta
Diploma thesis deals with analysis of the shopping atmosphere of selected retail unit depending on its main objective. In the first part of the thesis - literary research - the theoretical background of the issue is processed. The second part - own work - already deals with the analysis. Retail unit Tesco České Budějovice was chosen for the analysis and a description of its shopping atmosphere is included in the work. The main method of analysis was an on-line questionnaire survey which was carried out among the customers of selected retail unit. Results of this survey served to confirmation or refutation of established hypothesis. A description of shopping atmosphere of one more retail unit was made for completeness of analysis. This description served for the purpose of comparison. On the basis of the data obtained was found that the elements of the shopping atmosphere of selected retail unit are used quite abruptly, and to a limited extent, in accordance with the strategy of focusing on low-priced on the market. Customers (with some exceptions) did not express dissatisfaction with such performing of shopping atmosphere, which suggests that customers who are shopping in this retail unit are focused more on the practical aspects of the purchase, such as low price or breadth of assortment. Four improvements for problematic areas were proposed in the work to increase the efficiency and attractiveness of the store. Areas are following: entrance area, orientation and using of colors in the store, area of counter sale and increase of using of self service checkouts.
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Sociological Aspects in further Development of Panel Housing Estates
 GOLKOVÁ, Iveta
The bachelor´s thesis is generally separated into two parts. Literature backround characterizes the environment and the current state of housing developments. General characteristics of housing developments is described both in sociological and economic terms and also from legal point of view. Literature backround constitutes a theoretical basics for the problematics. Context and continuity of problematics are in case of a particular housing development and particular housing co-operaitve solved in analytical part. The analytical part is processed using two methods, questionnaire surveys and interviews. Data arising from the results of these methods are the primary sources for this bachelor thesis. The main objective is to analyze the current social culture of the population and its impact on further development and sociological research links in the selected housing co-operative. The most significant finding of the analytical part is that in a relatively short period the social culture in the housing development passed through a very positive change, although the technological defects of housing developments, caused by conceptual shortcomings of the construction, is still considered one of the most important factors affecting the satisfaction with standard of living of population. Satisfaction with housing is another important aspect of development.Very positive finding is that 90 % of the surveyed population is relatively satisfied with their living. Another important finding of the analytical part is that the activity of housing co-operatives contribute to positive perceptions of the level of housing and has an effect on its increase. Based on these findings we can conclude that the active participation of the population can be very beneficial and effective. As to the status of panel houses in cooperative ownership,a more rich exchange of information between co-operatives could be beneficial. This could be a significant factor in future development of housing estates.
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