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Buyer Decision Process on the Market of Electric Shavers
Frič, Peter ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
Riadenie podporných činností v Českej národnej banke
Frič, Peter ; Vyskočil, Vlastimil (advisor)
Práca sa zaoberá riadením podporných činností v Českej národnej banke. Teoretická časť poskytuje ucelený pohľad na teóriu lean managementu a facility managementu (FM). Praktická časť aplikuje túto teóriu na Českú národnú banku. Cieľom práce je podrobná analýza vybraných podporných činností a návrh ich alternatívneho zaistenia.

See also: similar author names
3 Frič, Petr
5 Frič, Přemysl
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