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National Repository of Grey Literature

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Technologie oblých nábytkových dílců o velkém poloměru u čelních ploch Fousek, Martin Detailed record

Marketing strategy of the company Bohemia Sekt Co. Ltd. on czech and foreign markets, comparsion with competition Synek, Tomáš ; Zamykalová, Miroslava (advisor) ; Fousek, Martin (referee) The bachelor thesis describes marketing strategy of the company Bohemia Sekt Co. Ltd. in sparkling wines category on czech and foreign markets. The thesis describes factors which led to selection of such strategy. First chapter describes the company Bohemia Sekt Co. Ltd. in general, its history, present and products. Second chapter contains factual description of particular parts of the marketing strategy - theoretically and practically. There can be found market analysis, definition of a target group, marketing plan and its execution. The last chapter is focused on company's marketing activities on foreign markets. Detailed record

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