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Business Plan for Establishment of a Music Club
Konečný, Michal ; Faitová, Adéla (referee) ; Hornungová, Jana (advisor)
This bachelor´s thesis focuses on issues related to founding and further maintenance of a music club. Simultaneously, it serves as a groundwork for an actual founding of one. It contains proposals to solving crisis situations, as well as cases for optimistic, realistic and pessimistic courses of events. The result of this thesis is a conception of business with minimized probability of failure.
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The Proposal for Improving of the Marketing Mix of the Glass Company
Faitová, Adéla ; Cakl, Zdeněk (referee) ; Novák, Petr (advisor)
The thesis deals with the improving of marketing mix components at Glass Company. The aim of this thesis, based on theoretical knowledge and analysis, is improving the competitiveness of the company on the market and increase turnover. The thesis is divided into three sections. The first section focuses on explaining terms such as marketing, market environment, marketing mix and basic market analysis. The second section contains the appreciation of current status and problems of company. The third and fourth section contains factual suggestions how to improve the actual situation of company in terms of improving competitiveness and economic evaluation.
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Business Plan for Establishment of a Music Club
Konečný, Michal ; Faitová, Adéla (referee) ; Hornungová, Jana (advisor)
This bachelor´s thesis focuses on issues related to founding and further maintenance of a music club. Simultaneously, it serves as a groundwork for an actual founding of one. It contains proposals to solving crisis situations, as well as cases for optimistic, realistic and pessimistic courses of events. The result of this thesis is a conception of business with minimized probability of failure.
|
|
|
The Proposal for Improving of the Marketing Mix of the Glass Company
Faitová, Adéla ; Cakl, Zdeněk (referee) ; Novák, Petr (advisor)
The thesis deals with the improving of marketing mix components at Glass Company. The aim of this thesis, based on theoretical knowledge and analysis, is improving the competitiveness of the company on the market and increase turnover. The thesis is divided into three sections. The first section focuses on explaining terms such as marketing, market environment, marketing mix and basic market analysis. The second section contains the appreciation of current status and problems of company. The third and fourth section contains factual suggestions how to improve the actual situation of company in terms of improving competitiveness and economic evaluation.
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