|
|
Společenská odpovědnost ve strategii podnikatelských subjektů
FUCHSOVÁ, Eva
Corporate social responsibility is a common part of corporate practice and an established topic of scientific research. Although many companies in the Czech Republic support CSR, the current trend in the strategic concept of the concept of social responsibility has not been sufficiently researched. Foreign studies have repeatedly concluded that the consistent incorporation of corporate social responsibility into corporate strategy and the strategic management of all dimensions of CSR strengthens corporate growth, brings competitive advantages, and contributes to society's sustainable development. The thesis aims to find out whether even in the Czech Republic business entities with a strategic concept of CSR achieve better economic results compared to those whose approach to social responsibility is rather intuitive and unsystematic. At the same time, it seeks to answer the question of whether, with different corporate strategies, it is desirable to focus on different CSR activities that would support corporate growth. A survey of the dimensions of strategic CSR and basic economic characteristics was carried out on a set of more than 400 Czech companies engaged in CSR. Data were processed by methods of cluster analysis, factor analysis and multinomial logistic regression. The results show that there is a link between a more advanced, i.e. strategic concept of CSR and achieving economic prosperity. It was also found that companies with different corporate strategies should carefully consider the benefits of individual CSR activities. All three strategies showed positive effects in activities aimed at employees and the local community, the differentiation strategy showed the benefits of cultivating a market environment and the quality strategy of human rights protection. Conversely, with the price strategy, additional CSR activity does not mean an economic advantage. The conclusions contribute to clarifying the links between strategic CSR and corporate growth in the Czech business environment and provide specific insights that companies can implement if they want to strengthen the positive effects of their socially responsible activities.
|
guest ::
RSS feed.