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Personnel marketing - Personnel marketing focused on university students and graduates
Pompová, Dominika ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
The character of activities of human resource management is in today's world wider and wider, to be a good employer is not enough, it is needed to communicate this message through various channels and grip potential employees, current employees and also the public. On the basis of analyzis of available sources, the thesis summarizes and completes current knowledge in the area of personnel marketing and employer branding, and proves the importance of personnel marketing in the discipline of human resource management. The theoretical part at first concentrates on the general area of personnel marketing, later it covers specific activities of personnel marketing focused on the target group of university students and graduates. The practical part of the thesis describes the approach of a specific organization and activities of that organization focused on the target group of university students and graduates. Later the practical part describes a project of building university relations in which I took a part, the results of this project, and evaluation of the impact of the results. In the end the thesis compares the activities of this organization with prevalent praxis and answers a question if the success of personnel marketing is based rather on quantitative or qualitative approach. Key words...
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Comparison of the Impact of Job Enrichment on the Work Motivation of Workers Depending on the Level of Their Education
Paulová, Zuzana ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
In my diploma thesis I describe problems of the job enrichment considering the impact of job enrichment and its factors on the work motivation of workers depending on the level of their education. I present attitudes to job enrichment and I explain the psychological background of the job enrichment. I introduce the basics motivation theories, which impact the job enrichment attitudes. Based on the research survey madden, I analyze and compare the impact of job enrichment and its factors on the work motivation of workers depending on the level of their education. The objective of this work is to supplement existing knowledge of the relation between the job enrichment and the work motivation of workers depending on the level of their education. The thesis has a form of the empirical study. Key words: Job enrichment, work motivation
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Workers's adaptation in a small organization
Štěpánová, Berta ; Kocianová, Renata (advisor) ; Eger, Ludvík (referee)
Dissertation deals with an analysis of an adaptation process in a small organization. It handles placing of the adaptation process into a context of human resources activities. Individual areas of the adaptation are specified - working adaptation, social adaptation and adaptation to a company culture. Also aims of the adaptation, factors influencing the process of adaptation in the company, planning and management of the adaptation are specified. The process of adaptation, elements and tools used during creation of the adaptation process are described. The dissertation includes the survey analyzing the process of adaptation in small organizations and describes the specifics identified.
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Evaluation of implementation webinars to further teachers education in Liberec region
Novotný, Jakub ; Eger, Ludvík (advisor) ; Reichel, Jiří (referee)
The work deals with the issues of webinar organizing and synchronous online learning in a virtual classroom. The thesis is divided into two parts, a theoretical and a practical part. The theoretical part particularly pays attention to ICT and e-learning in the area of adult education and to modern trends in online communication and cooperation. The practical part is focused on the area of synchronous live learning in a virtual classroom and it evaluates the supply situation and the use of webinars in the Czech republic. The practical part also presents author's survey among the teachers in Liberec region. Lastly, it provides the webinar case study and subsequently it discusses and evaluates its progress. The diploma thesis responds to innovation in ICT and contributes to current development and the use of webinars in adult education.
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The influence of interculturality in communication of employees in organization
Pejková, Nikola ; Kocianová, Renata (advisor) ; Eger, Ludvík (referee)
The work deals with the cultures and its impact on communication of the organization. It focuses on the influence of cultural background and personality related to the specifics of communication between workers and managers communicate with employees. Attention is focused on the differences in the behavior of workers from different cultural environment, the importance of specific knowledge of other cultures to overcome differences and optimal cooperation in intercultural environments. The issue of interculturality and its impact on communication between workers in an organization is viewed primarily in terms of personnel management and the work also deals with the different approaches to the management of the group of countries.
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Connection between education and labour market: with marketing access in conditions of a university
Paulovčáková, Lucie ; Mužík, Jaroslav (advisor) ; Vališová, Alena (referee) ; Eger, Ludvík (referee)
The doctoral thesis "Connection between education and labour market" is a reaction to changes on the national and international market which are also reflected by the changes of the character of work and requirements on labour force. It is the interest of the society and universities to prepare graduates in such educational programmes, whose contents meet the requirements of the labour market. The aim is to have graduates prepared for employment. A precondition on the fulfilment of this task is the cooperation of educational institutions with the labour market and firms. The connection of education and the labour market is also reflected in the documents of The Ministry of Education, which follow up with the policy of development of tertiary education in Europe in the framework of the Bologna process. Marketing access is used as a starting point for investigation of the followed problems at a theoretical level in chapter one. This access includes establishing contacts with the outer environment on the side of inputs and outputs, which enables the connection of educational institutions with the work environment. On the side of inputs the results of marketing research bring information for the management of the university for creating strategies in education with respect of the development of the labour...
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Personnel controlling in education and development of employees
Reissová, Alice ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee) ; Beneš, Milan (referee)
Using controlling management we can evaluate the effectiveness of education and, at the same time, manage the whole process, because it provides quantified information and data, based on which managers and personnel managers can respond and amend possible deviations established. This thesis outlines a proposal (methodology) for introducing operational personnel controlling in education and development of employees and the followup evaluation of the effectiveness of the process. Education and development of employees is linked with a number of other personnel activities (also processes), hence its evaluation cannot be separated. There is a very close relationship between Human Resource Development (HRD) and Human Resource Management (HRM), as well as the evaluation of employees as a component personnel activity. We have developed a procedure which introduces controlling management within education and development of employees by creating a modified methodology of employee assessment and the follow-up determination of controlling indices and appropriate scales. To use personnel controlling III corporate practice with success interdisciplinary approach is necessary (andragogy, personnel management, sociology, psychology, statistics, etc.).
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Management of the global company and its influence on human resources
Kubát, Martin ; Mužík, Jaroslav (advisor) ; Veteška, Jaroslav (referee) ; Eger, Ludvík (referee)
The presented rigorous work especially stems from the theory of knowledge society, knowledge company, and human capital. These phenomena are documented on the automotive industry world-wide, belonging to the major representatives of the globalization trends which invoke the large changes. This rigorous work documents the significancy of the company's strategy, and also documents its components and influence on enterprising, using the Japanese multinational Asahi Glass Company as an example and accentuating the human capital. This work attends closely to the problems of human resources management within the company, that acually become an integral portion of the global processes and are influenced by most of changes coming due to changes invoked by globalization. Especially some supporting elements - remuneration of employees, evaluation of employees, qualification growth, but also the employees' satisfaction and social programs - are accentuated.
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Successful promotion and resonance of the transition policy of the Czech Republic?: Case study
Eger, Ludvík ; Zemanová, Štěpánka (advisor) ; Druláková, Radka (referee)
Promoting democracy and human rights by an external influence is steadily becoming a more and more significant element of the international system. Nowadays, democracy and human rights represent a core premise for peaceful development of the international system. States and international intergovernmental ogranizations, the external influence, are among the most important actors who promote democracy and human rights. Due to its transition policy, the Czech Republic is counted among those actors. It is the Czech transition policy that is the main subject of this bachelor thesis.The primary aim of the thesis is an evaluation of the Czech transition policy's effectiveness and its resonance. The aim is achieved also by an empirical study which closely analyzes the Czech transition policy in Belarus between 2006 and 2010. The secondary aim is a contribution to the discussion on the Czech transition policy. There are several suggestions introduced at the end of the thesis that could lead to higher effectiveness of the transition policy. Therefore, the thesis has a practical crossover as well.
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