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LABORARTORY BRNO
Dvořák, Dalibor ; Mutina, Petr (referee) ; Jura, Pavel (advisor)
The task of this bachelor work was create the gallery of contemporary architecture and design. Basic conceptual principles became the visual axis. At the intersection of these axes will be placed high tower building. This project will be complemented by horizontal object that closes city block.
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LABORARTORY BRNO
Dvořák, Dalibor ; Mutina, Petr (referee) ; Jura, Pavel (advisor)
The task of this bachelor work was create the gallery of contemporary architecture and design. Basic conceptual principles became the visual axis. At the intersection of these axes will be placed high tower building. This project will be complemented by horizontal object that closes city block.
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Key Account Management
Dvořák, Dalibor ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of the diploma thesis is to identify main activities and responsibilities of key account managers - based on example of Imperial Tobacco CR, s.r.o. company. The theoretical part describes the development of the Czech Retail market from 1989 till 2007. It is focused on international retail chains and it's entrance in the Czech market. Also main trends and possible future development are identified. The practical part provide with detailed characteristics of the Czech tobacco market as well as Imperial Tobacco CR, s.r.o. company - a representative of suppliers. Crucial part is the analysys of activities and responsibilities of Imperial Tobacco's key account managers. The authenticity is guaranteed by real business examples, situations and relationships.
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Key Account Management
Dvořák, Dalibor ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Práce monitoruje rozvoj českého maloobchodního trhu od roku 1989 do roku 2006. Zaměřuje se na vstup mezinárodních obchodních řetězců do České republiky a na s ním spojený vznik a rozvoj Key Account Managementu. Stěžejní je analýza činností Key Account oddělení tabákové společnosti Imperial Tobacco CR. Nezbytným předpokladem je také identifikace a charakteristika českého tabákového trhu.
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