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Formulace strategií v podmínkách mezinárodní společnosti
 Drábková, Daniela
The thesis deals with strategic management in an international company. In the theoretical part the strategic management of large companies is discussed, and the focus is on international business. In the practical part an existing selected international company is examined. Furthermore, an analysis of the external and internal environment is performed using PEST analysis and a selected industry analysis tool. In the analysis of the internal environment, attention is paid to the areas of competitive advantage and financial strength, which serve as input to the SPACE matrix. The main objective of the thesis is to formulate suggestions for strategic alternatives for the selected international company. The individual proposals are based on an analysis of the current state of the company and its environment. The analysis is used to propose strategies that are further refined within the SWOT matrix. The selected strategy options are elaborated into recommendations for implementation, including an economic evaluation of their potential impacts.
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See also: similar author names
1 Drábková, Dagmar
1 Drábková, Dominika
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