Home > Search Results: Doškářová, Pavlína
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social responsibility of a company producing alcoholic beverages
 Doškářová, Pavlína ; Halík, Jaroslav (advisor) ; Šaršon, Vít (referee)
This thesis analyzes corporate social responsibility with the focus on CSR of Plzeňský Prazdroj company. It includes also research which should look into efficiency of CSR and show possible gaps for even higher efficiency. At the end you can find key findings and reccomendations of next steps.
Detailed record
Communication strategy while launching new product illy by The Coca-Coĺa Company
 Doškářová, Pavlína ; Halík, Jaroslav (advisor) ; Smažilová, Petra (referee)
The aim of this paper is to introduce two companies - Coca-Cola Czech republic and illy caffé SpA and their joint-venture Ilko Coffee International and to focus on their new product illy. Inthis paper there is analyzed communication strategy while launching this product, the process, evaluation, confrontation and suggestions for improvements.
Detailed record

See also: similar author names
4 Doškářová, Pavla
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English