National Repository of Grey Literature 39 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Analysis of the supply of cultural tourism in Karlovy Vary
Víchová, Simona ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The aim of the thesis is to evaluate the offer of cultural tourism in Karlovy Vary. The thesis tries to prove the importance and significance of cultural tourism in tourism in Karlovy Vary through the available theories of cultural product and through the offers in tourism and tourist industry. The practical part of the thesis contains analysis using the theory of distribution of cultural tourism according to GR and the theory of expert interviews. The analysis finally evaluates the offer of cultural tourism, describes its negative and positive aspects and recommendations for the future.
Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey.
Veretina, Alena ; Kouba, Vojtěch (advisor) ; Dianová, Markéta (referee)
The bachelor thesis Evaluation of Land Exhibition's 2013 impact on economy of Vyšší Brod Cistercian Abbey focuses on the national cultural heritage the site of Vyšší Brod Cistercian Abbey. Main goal of this thesis is cultural-economic evaluation of the abbey and possibilities for increase of attractiveness for tourists. Theoretical part describes history of the abbey, its uniqueness, possibilities and constraints of animation processes in the area. Practical part elaborates about the impact of particular project realized in the area of the abbey - Land Exhibition held in 2013. Vyšší Brod Cistercian Abbey was one of four objects of Upper Austria / Southern Bohemia Cross-border Land Exhibition. Thesis analyses impact of the project from a perspective cultural history and economy.
Role of Cultural Tourism in Marketing of Castles and Chateaus
Kejvalová, Simona ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
This bachelor thesis called: Role of cultural tourism in marketing of castles and chateaus is focused on coordination processes and marketing management. The theoretical part defines basic notions related to cultural tourism and marketing communication. Practical part of the thesis is application of theoretical findings on two selected castles: Karlštejn and Rožmberk. This part includes an analysis of basic conditions of existence and development of tourism and useable marketing tools. The final part summarizes all the advantages and issues of both castles and draws a set of recommendations which could lead to improving the position of the destination on the tourism market.
The Shockproof Film Festival: case study
Mandovec, David ; Dianová, Markéta (advisor) ; Hanzlík, Jan (referee)
This bachelor thesis is devoted to a more detailed analysis of The Shockproof Film Festival. The theoretical part provides basic terminology narrowly focused on film tourism and marketing area supplemented by film theory. The practical part of the thesis applies specific elements to real situations of the festival and engages in the description of development up to the present, the operation and, particularly, its marketing tools. Evaluation of the festival is conducted on the basis of information gained from the realized interview and additional sources. The use of SWOT analysis is embodied in this part. Subsequently, possible recommendations are suggested because of the increasing efficiency.
Marketing communication of the Czech Centre Berlin
Nosianová, Martina ; Dianová, Markéta (advisor) ; Riedlbauch, Václav (referee)
The bachelor thesis deals with the issue of marketing communication of Czech centre Berlin, which is one of foreign branches of contributory organisation of Ministry of Foreign Affairs. Its main purpose is to analyse each area of communication activities of Czech Centre Berlin in last few years and to suggest recommendations leading to improving marketing communication of organisation and to optimization of specific tools. The thesis characterizes theoretical background issues, deals with concepts as marketing, marketing communication, while attention is paid to specifics of their use in cultural sector. It further defines terms related with area of cultural diplomacy and its main involved persons. The thesis analyse the activity of Czech centre Berlin, its communicational activities and marketing communication of competitive institutes. In the end it evaluates individual elements of communicational mix of Czech centre Berlin and states recommendations for its improvement, compared to competition of organisation.
Nation branding of the Czech Republic and its effective presentation in the European area
Dianová, Markéta ; Dostál, Petr (advisor) ; Kašpar, Václav (referee) ; Riedlbauch, Václav (referee)
The thesis focuses on relationships, structures and processes that fundamentally influence the implementation of the nation branding mechanisms to the scope of activities carried out by Czech republic´s institutional actors; on the mutual communication between the state and the European cultural environment; and on the role that the Czech republic´s institutional actors play in the communication with the external environment of the country. The thesis elucidates the extent of involvement of relevant actors in the process of nation branding of the Czech Republic and its position in the international relations on the European territory. It critically interrogates models and approaches towards the nation branding and brings detailed insights into the matter through the perspective of supranational, national and local actors (both formal and informal) that contribute to the creation of a country´s image. It provides an insight into the institutional framework of the nation branding in the Czech Republic and identification of the sources of double-track processes in the distribution of agenda and a level of involvement of public diplomacy actors and other institutions responsible for the presentation of a country. Based on the analysis of the formal and informal level of such relationships and interactions, it brings a plan of formal simplification of the implementation process of the nation branding strategy in the Czech Republic.
Branding and its importance to primary and secondary art market in the Czech Republic
Ludvíková, Daniela ; Janištinová, Anna (advisor) ; Dianová, Markéta (referee)
This masters thesis identifies and analyzes the aspects and specifics of branding of an artist in the art industry, which is relatively different from the branding which we know from the corporate world. The first section defines the theoretical background of the branding and marketing communication with focus on those aspects that are relative to an art and its market specifics. Theoretical definition in combination with the outcome of qualitative research, which was conducted with outperforming contemporary artists and representatives of leading galleries in Czech Republic, helps to outline the most important factors and subjects influencing the artists brand creation process which is described in the practical part of this masters thesis. Besides the quality of the piece of art itself, the aspect of the strong brand is unquestionably increasing the value of artists production. Therefore, this chapter investigates those factors and subjects that have remarkable impact on the value of the artists pieces of art. The last section of this paper gives local and international best examples of contemporary artists with strong brand.
Cultural Route – Jože Plečnik's Architecture
Ulrychová, Michaela ; Dianová, Markéta (advisor) ; Mlčoch, Martin (referee)
This diploma thesis deals with the issue of cultural routes that are a product of cultural tourism. Based on the definition of product of cultural tourism diploma thesis defines the key factors of cultural route proposal. On selected examples of already implemented cultural routes identifies important facts for own proposal of cultural route. The subject of the proposed cultural route is Josipa (Jože) Plečnik's architecture. Plečnik was an architect who was active in the first half of the 20th century. The cultural route connects architectural heritage of three European countries, the Czech Republic, Slovenia and Austria
The media image of tourism culture influenced by the domestic campaigns of the CzechTourism agency
Horáčková, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The bachelor thesis is dedicated to the image of the Czech culture represented in a variety of the Czech newspapers. This image is based on the domestic campaigns created by the CzechTourism agency. The theoretical part encompasses the definition of destination management, marketing, media and the activities of the agency. Quantitative content analysis and qualitative analysis research how the agency´s outlets are presented to the public via media. The defined hypotheses are verified or disproved by the conclusions of the research. Another research method is used later on to reconnoitre the way media inform about Czech cultural values. In the end, a complex overview is ended with a list of recommendations and suggestions. Based on the results, the present insufficient and distorted image of the campaigns could be improved and extended possibly.
Local food and gastronomic traditions as a support tool of the regional economy
Bláhová, Anna ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
The thesis deals with local food and gastronomic traditions, which are one of the most important aspects of promoting tourism in the regions. In the theoretical part of the thesis are clarified selected terms of culinary tourism and gastronomy, further the term of economic localization is explained in general and in relation to regional food, while this section maps the specific forms of support for local food in the Czech Republic. The practical part focuses on the analysis of specific gastronomic project: Ochutnejte Moravu, which focuses on regional Moravian cuisine and supports the promotion of regional food production by organizing of cultural events. The results are summarized in the final evaluation of economic impact of regional gastronomy consequently is proposed harness the potential of regional products in the renewal of local traditions.

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