National Repository of Grey Literature 39 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Socioeconomic passportization of immovable cultural heritage
Kouba, Vojtěch ; Lindner, Milan ; Vořechovský, Jan ; Dostál, Petr ; Pátek, Zdeněk ; Dianová, Markéta ; Titelbachová, Šárka ; Tyslová, Irena ; Straka, Michal ; Zelený, Martin ; Kubaš, Mario ; Hanzlík, Jan ; Vančurová, Alena ; Vond, Zdeněk
Předkládaná metodika je výsledkem aplikovaného výzkumu a je zaměřena na ekonomiku památek, resp. nemovitých objektů prohlášených kulturními památkami České republiky. Jejím cílem je vytvoření pasportů ekonomických hodnot pro jednotlivé památkové objekty, v případě využití metodiky orgány veřejné správy i pro soubory památek určitého druhu či soubory památek na vymezeném území.
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Destination management tools leading to destination development, explain on an example APRB
Matohlínová, Veronika ; Tyslová, Irena (advisor) ; Dianová, Markéta (referee)
Bachelor´s Thesis introduces the Agency for development of Broumovsko as a functional company in the field of tourism. The goal of this Thesis is to analyze tools and methods used by APRB to achieve the development of the region of Broumovsko. The theoretical part is talking about the key concepts of work and principles of function of a company focusing on destination management, and it works as a platform for the practical part of my Thesis, which is focused on the analysis of activities and methods of the Agency for development of Broumovsko. The ending of my work is dedicated to the results of comparison, which show us that APRB lifted the function of destination company up to a whole another level. APRB, in 12 years of its activity, awakened the cultural life and comunication and cooperation of companies, service providers and locals in Broumovsko. By its activities and projects, APRB supports attractivity of the region and creates better living conditions in Broumovsko.
Evaluation of cultural events and theirs impacts on tourism based on the example of selected events within the celebrations of the 700th anniversary of the birth of Charles IV.
Nizamova, Kristina ; Dianová, Markéta (advisor) ; Straka, Michal (referee)
In my bachelor thesis I deal with selected cultural events, that took place within the celebrations of the 700th anniversary of the birth of Charles IV. Using them I try to evaluate economical and socio-cultural impacts of events on tourism and on the locality itself. At the same time, I want to poit out the importance of cultural events and its evaluation in the context of tourism. Impact assessment is based on interviews with six organizers of cultural events related to the anniversary. The conclusions of this work could serve both the cultural institutions that organize such events and the representatives of the public admonistration who decide on the funding of thse cultural projects.
Analysis of selected mini-breweries in South Bohemian region as destinations for family holiday
Košatková, Michaela ; Dianová, Markéta (advisor) ; Lindner, Milan (referee)
This bachelor thesis is focused on beer tourism in the South Bohemian region and analyzes the offer of six selected mini-breweries. The main objective is to verify the hypothesis that these businesses are suitable destinations for family holiday. The first part of the work deals with theoretical knowledge and defines important terms and concepts. The second part is a practical part, it contains an overview of all beer tourism products in the South Bohemian region, situational and comparative analysis of selected breweries, and especially the results and the evaluation of the quantitative research that was carried out for the purposes of this work. The conclusions drawn from the research will help to verify the hypothesis and to suggest changes or improvements.
Analysis of cultural tourism of Porto and its attractiveness for Czech tourists
Steinocherová, Denisa ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
The aim of the thesis is to evaluate the attractiveness of cultural tourism of Portuguese city Porto for Czech tourist. The theoretical part describes the approaches to the definition of cultural tourism, its components, offer and the latest trends. The practical part contains quantitative research conducted to determine the attitudes of Czech tourists to the city of Porto as a tourist destination for cultural tourism. The outcome is the evaluation of research and determination of the status of Porto tourism market.
The possibilities of funding culture from the European union
Nguyen, To Quynh ; Dianová, Markéta (advisor) ; Prokůpek, Marek (referee)
This diploma thesis concerns the possibilities of financing culture from the European funds. The aim is to identify specific programs, which can help with the funding of the cultural sector. Moreover, the thesis includes a written feasibility study on a particular project, which is the reconstruction of a national cultural monument. Another part included proposes several cultural events that are appropriate for this project. Finally, the thesis evaluates the current possibilities of financial support for cultural actors. It also evaluates the eligibility of the project to receive financial support.
Food tourism trends on an example of starting up a new business
Musilová, Markéta ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
The diploma thesis deals with the modern trends in the area of food tourism in terms of starting up business focused on food tours for tourists in Prague. The main objective of the thesis is to analyze food tourism market environment in Prague. Based on that the author will assess whether the new business will be successful on the market. The theoretical part is devoted to the terminology of tourism, gastronomy development and modern trends in supply and demand of food tourism. In practical part of the thesis the author deals with methods of analysis of the market environment. Enterprise´s external environment is analyzed by using PEST analysis, internal environment is analyzed by analysis of competition using Porter´s Five Forces and Strategic Group Map. Finally, the author evaluates results of the survey in order to analyze demand for products on food tourism market.
Culture Shock on the example of international students in Prague
Bezushchenko, Polina ; Dianová, Markéta (advisor) ; Zelený, Martin (referee)
This thesis covers the problem of culture shock that is nowadays becoming more and more popular, since our world is the world of both extensive and intensive integration and globalization. The aim of the work is to analyze how much international students in Prague are affected by culture shock. The first part of the thesis provides the deep information about the concept of culture shock. The second part of the work comprises the survey which was done by the mean of the questionnaire. The results are evaluated and presented in the particular chapter together with evaluations and inferences. The research shows that there are certain patterns of behavior that can be seen in particular cases regarding culture shock.
Exhibition cycle DEATH at the National museum
Kralertová, Jana ; Dianová, Markéta (advisor) ; Kroupová, Magdaléna (referee)
The thesis focuses on a field of museum marketing, particularly on a marketing mix issue. The marketing mix is described on an example of an exhibition cycle named DEATH which took place in five object of the National museum during a period from 18 June 2014 until 31 March 2016. The DEATH was the last from a row of exhibition cycles which prevailed during the closing of the Historical building for the reason of its complex reconstruction. A descriptive analysis of the marketing mix of the DEATH exhibition cycle is conducted in the thesis. Application of marketing tools is subsequently evaluated through detailed analyses which will identify weaknesses. At the same time recommendations are developed to improve the National museums marketing mix and make it more efficient.
Youth tourism as a new form of tourism in the globalized world
Trsková, Lucie ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
The topic of this diploma thesis is constantly expanding segment of tourism, known as youth tourism. This diploma thesis describes and examines possibilities of a new form of tourism, a type of tourism aimed at young travellers and which developed along with globalization. The aim of the thesis is to explore this new emerging segment, including its specifications that relate to the development of current society. In the second part there is the evaluation of the questionnaire survey as supportive instrument for validation of described segment and comparison to young travellers from the Czech Republic. The conclusion offers suggestions for service providers focused on target segment.

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