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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Vnímánie kvality vidieckeho cestovného ruchu na Slovensku
 Daňková, Klaudia
Daňková, K. Perception of the quality of rural tourism in Slovakia. Bachelor thesis. Brno: Mendel University in Brno, 2017. The bachelor thesis deals with the perception of the quality of rural tourism in Slovakia from different age categories. The first part of the thesis is literary research that concentrates on the concepts of tourism, rural tourism and quality. It also includes an assessment of the current state of rural tourism in the Slovak Republic. The second part of the thesis evaluates the results of the survey in which respondents evaluated the performance and importance of 24 quality factors. At the same time, an IPA analysis of the answers of all respondents and answers of individual age categories is carried out. Finally, recommendations and suggestions are made to improve the quality of rural tourism in Slovakia.
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User experience so zameraním na zvýšenie konverzného pomeru u e-commerce webov
 Daňková, Klaudia
The diploma thesis deals with the identification of elements that play a significant role in increasing the conversion rate of e-commerce websites and offers a more detailed look at several selected elements in terms of UX. The thesis also includes an assessment of the efficiency of the layout of selected elements. Qualitative me-thods – eye-tracking (n = 35), user testing (n = 36), in-depth interviews (n = 36) and quantitative method in the form of a questionnaire survey (n = 309) were used to fulfill the objective of the thesis. Based on the results, recommendations were for-mulated not only for the selected websites, but also applicable for various types of e-commerce websites.
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See also: similar author names
12 DAŇKOVÁ, Klára
4 Danková, Katarína
10 Danková, Kateřina
2 Daňková, Karla
1 Daňková, Karolína
10 Daňková, Kateřina
12 Daňková, Klára
8 Daňková, Kristýna
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