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Phenomena of corruption. Methods of measuring
Putryk, Maria ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
This masters thesis deals with the phenomena of corruption and its methods of measuring. The objective of this thesis was to fully analyze the problem of corruption, its types, causes and consequences. This work describes organizations that measure corruption and the methods of its measuring. Most of the methods are based on the soft data gained in opinion polls. That is why the aim of this thesis was to link Corruption Perception Index with the truly measurable data as world tax index and size of shadow economy. The main finding of the work is negative correlation between world tax index and CPI and positive correlation between size of shadow economy and CPI.
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Marketing impact on the consumer society
Zelinka, Jan ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
This bachelor thesis describes the influence of marketing and its various instruments on consumer society in globalized economy. The theoretical part is divided into several parts - cause of occurrence of consumerism, change of values of consumers, globalization and impact of income on consumption. It also describes the relationship between marketing and consumerism, consumers and marketers. Then follows a list of positive and negative effects of marketing on consumer society. In the practical part it works with the evaluation questionnaire about consumption and the influence of marketing. At the end you can find an estimate of the potential development and conclusion of the whole work.
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business ethics and social responsibility
Lačná, Silvia ; Džbánková, Zuzana (advisor) ; Breňová, Lubomíra (referee)
This Bachelor Thesis focuses mainly on the business ethics and social responsibility. It is divided into two parts: theoretical and practical. The theoretical part examines the relationship of business ethics and social responsibility and the ways of their implementation in enterprises in the Czech Republic. The practical part consists of research focuses on the social and ethical environment in particular selected company. It is divided into three sections: the relationship between employees at one level, the relationship between employees and management, employee's satisfaction with appreciation for their performance.
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Corporate Social Responsibility in ČSOB
Dědinová, Pavla ; Džbánková, Zuzana (advisor) ; Sirůček, Pavel (referee)
The aim of this work is to approximate concept of Corporate Social Responsibility. The work is divided into two parts. First part focuses on general introduction into problematics of Corporate Social Responsibility, its influence on individuals, demarcation of activities and their contribution to the company, which decided to implement area of Social Responsibility to their strategy. Marginally shows main points which supported establishment of Corporate Social Responsibility. Second part focuses on practical use of Corporate Social Responsibility on real subject-Czechoslovak Trade Bank (ČSOB). It presents activities and projects in which ČSOB takes part or those which itself laid. The conclusion contains evaluation of current activities and possible recommendations for future progress in area of Social Responsibility.
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Responsible approach in the ecological sphere on the example of the University dormitories
Šimeček, Jakub ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The aim of this thesis is to analyze the current state of the dormitories belonging to the University of Economics in Prague and consequently to suggest a solution, whose implementation will lead to an improvement of the current state of the environmental sphere. The thesis deals with the issue of electricity consumption and waste management. More specifically, the thesis looks into the municipal solid waste treatment that may be separated and hazardous waste, particularly the defunct light sources and batteries that should be ecologically disposed. At the same time, the thesis is focused on the possible ways of saving in the area of energy sources. In both cases, the thesis proposes a comprehensive list of improvements which might help lower the high energy intensity as well as reduce the ecological footprint which the dormitories leave in case of waste treatment.
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Corporate social responsibility – social pillar
Malá, Tatiana ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The main goal of this Bachelor Thesis is to introduce the concept of Corporate Social Responsibility (CSR) with a focus on social pillar in external and internal dimension of the organization. The Bachelor Thesis is divided into a theoretical and a practical part. The theoretical part contains the general characteristics of the concept of CSR, clarifies the benefits and criticism, methods and areas of application, attitude of Europe towards Corporate Social Responsibility. Furthermore, theroretical part focuses only on the social pillar of CSR, introducing standards applicable in a given pillar and examining in detail the ways companies behave responsibly towards employees and external entities. The practical part is focused on the social pillar of CSR concept implemented in internationally operating company ABB. The work submits proposals for possible expansion of activities in the social field of CSR in ABB CZ by comparing the concept of the company in the Czech Republic and abroad.
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Corporate social responsibility versus food waste
Komínová, Kamila ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The aim of the bachelor thesis is to introduce the concept of social responsibility, to highlight the problem of food waste and to provide possible solutions. The work consists of two main parts - theoretical part and practical part. The theoretical part describes the historical development, definitions and the basic characteristics together with the three main pillars of the concept. The practical part focuses on food waste and provides an overview of the causes and consequences in the environmental, social and economic dimensions. At the same time, there are described steps made by Tesco towards the elimination of waste and possible improvements in the domestic market.
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Impact of CSR on corporate perfomance
Pirkl, Jakub ; Džbánková, Zuzana (advisor) ; Šumpíková, Markéta (referee)
The main goal of this thesis is to introduce the concept of CSR and to describe the impact of socially responsible activities on corporate performance of IBM. The thesis is divided into two parts - theoretical and practical part. The theoretical part is concerned with introducing the concept of CSR, its key principles and studies dealing with the relationship between CSR and corporate performance. The practical part is concerned with introducing IBM's approach to corporate social responsibility, its key projects and the benefits of implementing the principles of CSR.
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The phenomenon of corruption in Russia
Trukhan, Eduard ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
This thesis examines corruption in economic terms and in terms of social impact on Russian society. This is a very serious problem for the Russian economy - corruption here reaches epic proportions. The main goal of this thesis is to develop effective proposals for fighting against corruption in Russia. The central hypothesis is the following assertion: the main reason of corruption existence in Russia are unsuccessful Nikita Khrushchev's reforms in state management. The paper is based on a literature review, correlation analysis, forecasting and comparison. The thesis is based on previous analysis of the development of corruption in the country, the current situation and also on the experience from other countries. These analyses are used for making suggestions for the removal of the negative state.
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The importance of petroleum, ruble and dollar in geoeconomic processes
Sukhoverkhov, Mikhail ; Džbánková, Zuzana (advisor) ; Soukup, Jindřich (referee)
This master thesis deals with a number of international processes in terms of geoeconomics. The main goal of this work is to research the position of dollar, ruble and petroleum in geoeconomic processes. At first goes the analysis of the current condition of the United States dollar, the assessment of exposure level of the system to other countries to establish the real role of the U.S. Federal Reserve. Then goes the analysis of the current status of Russian ruble and the Central Bank of Russian Federation. A large part of the work is devoted to petroleum as a basic raw material at present and its relations to U.S. dollar. At the end is the assessment of the U.S. dollar prospects in the 21 century and possible solutions, which will probably help to eliminate the negative consequences in case of using dollar as the dominant financial system in the world.
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