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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analyzation and proposal of the new features in order to enhance the competitiveness of the company
 Csörgöová, Edina ; Říhová, Zora (advisor) ; Fišer, Ondřej (referee)
The purpose of this thesis is to analyze and propose new features in order to enhance the competitiveness of the company. The thesis is divided into two parts. The first part focuses on theoretical framework such as innovation, innovation process and process management. The second part is based on the analysis of the companie s competitors and SWOT analysis. Based on the results of these analysis, the thesis further investigates the companys opportunities. Data for this research were gathered from analysis, surveys, phone and personal interviews Specific innovative steps are suggested by using the results of this research. These steps are measured through balance scorecard and then the implementation steps are described together with process models based on BPMN. The results reveal recommendation for future growth of the company.
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