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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Proposal of Development of Marketing's Activities of Firm
 Kašpar, Karel ; Cochlar, Bohumír (referee) ; Koleňák, Jiří (advisor)
The diploma thesis deals with preparing of an advertising campaign for a new launched trademark into the market. Based on theoretical ground and current firm and competitors’ analysis, the marketing mix and communication mix were created to use it as a starting point for this advertising campaign suggestion.
Detailed record
The Proposal of Development of Marketing's Activities of Firm
 Kašpar, Karel ; Cochlar, Bohumír (referee) ; Koleňák, Jiří (advisor)
The diploma thesis deals with preparing of an advertising campaign for a new launched trademark into the market. Based on theoretical ground and current firm and competitors’ analysis, the marketing mix and communication mix were created to use it as a starting point for this advertising campaign suggestion.
Detailed record

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