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Development of Business Activities for the Production Company
Michnová, Zuzana ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
The diploma thesis is focused on the development of business activities of the company AFEED, a. s., which deals with the production of feed for farm animals. First, the theoretical basis is developed, which serves as a basis for the analysis of the internal and external environment. The results of the analysis are summarized in the SWOT analysis. Based on the results, a proposal for the development of business activities is prepared.
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Proposal for Brand Development
Ludvík, Matyáš ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Bakalářská práce se zabývá rozvojem značky u začínající firmy Prostěvize s.r.o., která se zabývá home stagingem, což znamená příprava nemovitosti, před prodejem na realitním trhu. V práci je sepsán teoretický koncept, který je vhodný pro rozvoj společnosti a její značky. Jako první je analyzovaná současná situace společnosti, poté její značka, konkurence a také názory klientů. Všechny tyto poznatky jsou použity pro návrhy, které mají za úkol rozvíjet značku společnosti Prostěvize s.r.o.
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Marketing Strategy of the Selected Company
Gajdůšek, Michal ; Slezák, Tomáš (referee) ; Chlebovský, Vít (advisor)
Master‘s thesis is focused on marketing strategy of the selected company in the furniture industry. Thesis composes of three parts. First part defines theoretical concepts in regards to relevant terms and methods that are used in this thesis. Second part focuses on analysis of the current state of the company’s marketing strategy. Third part is focused on proposals leading to improvements in company’s marketing strategy. Proposals are based on results from the second analytical part of the thesis.
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Marketing Strategy Proposal for a Selected Fast-food Restaurant
Le Thi, Tra Mi ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with a proposal of a marketing strategy for an Asian fast food outlet. An emphasis is placed primarily on identification and description of the internal and external factors of the outlet using a marketing research. The importance of this work is seen in the presentation of the own proposal of the marketing strategy, timeframe definition, cost quantification and risk identification.
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Business Plan for the Establishment of Cake Shop
Oulehla, Michaela ; Navrátilová, Jana (referee) ; Chlebovský, Vít (advisor)
The topic of this bachelor’s thesis is to create a business plan for opening a new cake shop focused on selling cupcakes and frozen yogurt in the city centre of Brno. Business plan is based on theoretical knowledge from the introductory part and analysis of external and internal environment of company including marketing research. Besides the aim is an economical evaluation of plan and assessment of project feasibility.
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International Marketing Strategy Proposal of the Selected Company
Nečasová, Aneta ; Lang, Radek (referee) ; Chlebovský, Vít (advisor)
The diploma thesis deals with propose of adjustments in international marketing strategy. The aim of the diploma thesis is to make a proposal of a new regular flights from the international Brno Airport. The diploma thesis is divided into three parts, theoretical, analysis of the current state and proposal. The first part presents a theoretical background summarizing the knowledges obtained from literature. The following section characterizes the current situation of the airport, analyses are made, and the results of my own research are presented. Based on the results of analytical part, there is created a proposal for new scheduled flights.
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Proposal of the International Marketing Mix of the Selected Company
Šišmišová, Zora ; Chlebovský, Vít (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis is focused on the proposal marketing mix of the selected company, which is about to enter the foreign market, based on an analysis of the current situation. The thesis is divided into three main chapters. Theoretical part is describing certain terms, clarification of PESTLE analysis, Porter analysis, marketing mix analysis, customer behavior measurement, questionnaire survey, SWOT analysis and risk analysis. In the second, analytical part, the company itself is introduced, the analysis of its current situation is made, based on selected models, and the summary evaluation is presented. The last part is focused on the elaboration of the marketing mix of the company in order to enter the foreign market.
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