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The History of Pharmacy in the Region of Velké Meziříčí and in Třebíč
Chalupová, Kateřina ; Dohnal, František (advisor) ; Kolda, Jindřich (referee)
Faculty of Pharmacy in Hradec Králové, Charles University, Czech republic Department of Social and Clinical Pharmacy Author: Kateřina Chalupová Supervisor: Doc. PhDr. František Dohnal, CSc. THE HISTORY OF PHARMACY IN THE REGION OF VELKÉ MEZŘIČÍ AND IN TŘEBÍČ Thesis target: To capture the dominant features of the historical development of pharmacy in a defined part of the Vysočina Region including the town of Třebíč and the area of the former judicial district of Velké Meziříčí. Methods: The historical development of pharmacies is traced in connection with the historical development of the entire region. It is evaluated and dealt with in connection with main historical milestones in health care. The thesis captures chronological characterization of pharmacies and tries to give a complete overview of the ownership and staff. At the same time, it focuses on collecting of documents in question. Results: The history of the oldest pharmacy in the region of Velké Meziříčí comes back to the 16th century. The pharmacy "U Černého orla" was the only pharmacy in Velké Meziříčí until 1993. There were two pharmacies established during socialist era - first in Křižanov in 1952 and the next year in Měřín. There have been established 5 pharmacies and 1 dispensary in Velké Meziříčí since establishment of the Czech...
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The History of Pharmacy in the Region of Velké Meziříčí and in Třebíč
Chalupová, Kateřina ; Dohnal, František (advisor) ; Kolda, Jindřich (referee)
Faculty of Pharmacy in Hradec Králové, Charles University, Czech republic Department of Social and Clinical Pharmacy Author: Kateřina Chalupová Supervisor: Doc. PhDr. František Dohnal, CSc. THE HISTORY OF PHARMACY IN THE REGION OF VELKÉ MEZŘIČÍ AND IN TŘEBÍČ Thesis target: To capture the dominant features of the historical development of pharmacy in a defined part of the Vysočina Region including the town of Třebíč and the area of the former judicial district of Velké Meziříčí. Methods: The historical development of pharmacies is traced in connection with the historical development of the entire region. It is evaluated and dealt with in connection with main historical milestones in health care. The thesis captures chronological characterization of pharmacies and tries to give a complete overview of the ownership and staff. At the same time, it focuses on collecting of documents in question. Results: The history of the oldest pharmacy in the region of Velké Meziříčí comes back to the 16th century. The pharmacy "U Černého orla" was the only pharmacy in Velké Meziříčí until 1993. There were two pharmacies established during socialist era - first in Křižanov in 1952 and the next year in Měřín. There have been established 5 pharmacies and 1 dispensary in Velké Meziříčí since establishment of the Czech...
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The History of Pharmacy in the Region of Velké Meziříčí and in Třebíč
Chalupová, Kateřina ; Dohnal, František (advisor) ; Kolda, Jindřich (referee)
Faculty of Pharmacy in Hradec Králové, Charles University, Czech republic Department of Social and Clinical Pharmacy Author: Kateřina Chalupová Supervisor: Doc. PhDr. František Dohnal, CSc. THE HISTORY OF PHARMACY IN THE REGION OF VELKÉ MEZŘIČÍ AND IN TŘEBÍČ Thesis target: To capture the dominant features of the historical development of pharmacy in a defined part of the Vysočina Region including the town of Třebíč and the area of the former judicial district of Velké Meziříčí. Methods: The historical development of pharmacies is traced in connection with the historical development of the entire region. It is evaluated and dealt with in connection with main historical milestones in health care. The thesis captures chronological characterization of pharmacies and tries to give a complete overview of the ownership and staff. At the same time, it focuses on collecting of documents in question. Results: The history of the oldest pharmacy in the region of Velké Meziříčí comes back to the 16th century. The pharmacy "U Černého orla" was the only pharmacy in Velké Meziříčí until 1993. There were two pharmacies established during socialist era - first in Křižanov in 1952 and the next year in Měřín. There have been established 5 pharmacies and 1 dispensary in Velké Meziříčí since establishment of the Czech...
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Realization of the business plan
CHALUPOVÁ, Kateřina
The dissertation work engages in working out a business plan for a business intention of A HOUP s. r. o. company, which is running a café. The work pays attention to the basic terms of business, legal policies in business and new law no. 90/2012col. and also its economic impact on the company itself. Within the frame of business intention, the work concentrates on an assessment of the intention effectiveness through the analysis of the environment and the foundation budget. On the ground of researched indicators the implementation of such intention is recommended and it is classified as effective. In conclusion of this study, the most common business risks are assessed form the point of limiting those.
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Marketing Communication of gallery´s exhibitions
Chalupová, Kateřina ; Černá, Jitka (advisor) ; Prokůpek, Marek (referee)
Bachelor´s thesis focuses on the current possibilities of using communication tools in museums and galleries focusing on marketing communication and promotion of exhibitions. The aim of the thesis is based on a research to design more effective marketing communications gallery on the example of selected exhibitions in the DOX Center for Contemporary Art. The theoretical part deals with the terminology associated with the areas of arts management and marketing communications. Studies dealing with marketing communications, galleries and museums focusing the use of the new possibilities of communication and participation in social networks are also included in the theoretical part. The practical part is focused on the analysis of marketing communication of the previous exhibitions at the DOX Center for Contemporary Art. Included are three interviews, with Zuzana Masná, from the DOX Center, and with two bloggers: Sandra Kisić and Anna Stránská. The research is based on the analysis of communication studies research and personal interviews. At the end of this part I will suggest the new possibilities for the use of marketing tools and ways to update the current marketing communications on example of the current exhibition Big Bang Data.
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Czech-slovak lexical differences
Chalupová, Kateřina ; Nábělková, Mira (advisor) ; Šimková, Mária (referee)
Česko-slovenské lexikální rozdíly Czech-Slovak lexical differences Kateřina Chalupová Abstract The BA thesis "Czech-Slovak lexical differences"is devoted to the comparison of Czech and Slovak vocabulary. Within the large space of lexical differences it concentrates on the verbs of speaking (verba dicendi) and their derivatives, the comparison of which has not been elaborated yet. The goal of the BA thesis is to compare six main verba dicendi and their word-formation nests in Czech and Slovak, mapping the coungruence and differences in their evolution and current state. The thesis divides into two parts. The first part is devoted to general questions of the Czech-Slovak lexical comparative research and to the specification of verba dicendi in the comparative perspective. The second part brings the overview of the linguistic opinions on the etymology and the evolutionary aspects of the chosen verbs of speaking and their derivates. A special attention is given to the different lexical units - Slovak verb vravieť and Czech verb mluviť (with the specific history in Slovak), their derivates and equivalents in the other language. The analysed parts of vocabulary are presented in synoptic comparative tables created on the base of the processing of lexemes in monolingual dictionaries and in bilingual dictionaries,...
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Influence of selected consumer advertising
CHALUPOVÁ, Kateřina
The aim of the bachelor's thesis was to determine the awareness and effectiveness of advertising leaflet on consumers. Each of us are met already at least once with the advertising leaflet and at least once heard the phrase: ?leaflet is just unnecessary felling of trees? or ?leaflet is unnecessary?. But it is true? To find out, the aim of this bachelor's thesis and whether businesses invest in this advertising resource, we carried out the research. We have chosen the method of querying. This was carried out using the printed questionnaires, which included 3 identification question (gender, age, place of residence) and 9 questions aimed at the goal of the Bachelor thesis. Was addressed 132 people of different ages, gender, education, occupation and place of residence. A questionnaire was willing to fill only 102 people. The result of our research is that the most popular means of advertising is an advertising leaflet, in second place are the TV spots and in third place is advertising on the Internet. At least a popular means of advertising is advertising on the means of transport and advertising over the phone. More than 3/4 of consumers are affected by advertising leaflets at least once a year and 1/4 of consumers buy according to the leaflet almost every day. Most people buy food, non-alcoholic beverages, clothing, footwear, electronics and cosmetics. At least buy a variety of services. Advertising leaflets are popular both with older people and with younger people. Greater influence accorded to women and people aged between 25 to 35 years old. From an ecological point of view advertising leaflets are not such a threat as ever. Only 1/8 of consumer throwing leaflets in the local waste, 6/8 of consumer throwing leaflets in the recycle waste and 1/8 of consumer used leaflets to flooding. Advertising leaflet can we summarized the sentence from a successful Czech fairy tale Princezna ze mlejna by Zdeněk Troška: "I'm small, but capable".
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