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Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the usage of marketing mix of selected hockey club. Theoretical introduction of some marketing knowledge in the first part of the text is further used for an analysis of current marketing activities and approaches that the selected business in the sports industry applies. The analysis is done based on questionnaires and personal interviews with fans, who are considered to be customers. The thesis concludes with real suggestions for improvement of the club’s marketing mix taking into account the opinions and feedback from the fans with special focus on the improvement of sports services and the club’s image.
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Microcontroler based ECG Generator
Bureš, Michal ; Bubník, Karel (referee) ; Sekora, Jiří (advisor)
This thesis deals with the generation of an ECG signal and options how to generate a physiological or a pathological signal using the microprocessor. On the basis of the studied methods for generating signal was used the graphic method, using the table values to describe the an individual waves contained in the ECG signal. Bacherol’s thesis solves a design of the individual parts that are needed to realization the genererator. These parts are a block diagram, a system design and a flowchart. On the basis of a design is constructed and programmed function ECG signal generator.
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The use of ceramics in the positive active mass of lead-acid batteries
Bureš, Michal ; Zimáková, Jana (referee) ; Bača, Petr (advisor)
Premature loss of capacity, mode of partial charge, additives, negative electrode, lead acid battery, lead-acid battery cycling, hybrid electric vehicle, traction battery, ebonex, titanium dioxide
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Study of plasma species by mass spectroscopy
Bureš, Michal ; Čáslavský, Josef (referee) ; Čech, Vladimír (advisor)
Plasma polymer films of tetravinylsilane and mixture of tetravinylsilane and oxygen gas were deposited on silicon wafers. Oxygen gas was mixed in tetravinylsilane to improve the compatibility of thin films on glass substrates. Mass spectroscopy was employed during the cleaning of the deposition chamber to check residual gases and process gases, during plasma deposition to monitor neutral plasma species and to follow plasma stability.
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Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
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Electronic notice board LCD
Bureš, Michal ; Kaczmarczyk, Václav (referee) ; Bradáč, Zdeněk (advisor)
This diploma thesis deals with the research of existing solutions of electronic information systems. The purpose of this survey is to inspire what is offered to users of these professional systems, or what users expect from these systems. Based on the acquired knowledge, the thesis also deals with the design of its own system, which can serve as another alternative to professional solutions of companies on the market, in the sense of the concept of solution of the given task. After the design of the system, the thesis deals chronologically with the selected "tools" used for the actual implementation of the assigned task Electronic Information Boards. Both hardware and software parts of the task, which form the majority of this thesis. At the end of the work are presented practical results.
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Proposal for Changes of Human Resource Management in a Company
Krist, Jan ; Bureš, Michal (referee) ; Konečná, Zdeňka (advisor)
The main goal of the final work are proposals in the field of human resources management in the company Víno Sýkora s.r.o. Based on the analysis of the current situation, the focus of the work was mainly on the analysis of jobs, motivation of employees and their further education. The selected relevant methods that were used for data collection were the analysis of internal documents and interviews with the company's employees. Among the key proposals that appear to be appropriate for improving the current situation, staff training and the creation of a new department have been developed.
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Proposal for Changes of Human Resource Management in a Company
Krist, Jan ; Bureš, Michal (referee) ; Konečná, Zdeňka (advisor)
The main goal of the final work are proposals in the field of human resources management in the company Víno Sýkora s.r.o. Based on the analysis of the current situation, the focus of the work was mainly on the analysis of jobs, motivation of employees and their further education. The selected relevant methods that were used for data collection were the analysis of internal documents and interviews with the company's employees. Among the key proposals that appear to be appropriate for improving the current situation, staff training and the creation of a new department have been developed.
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Machine Learning in Algorithmic Trading
Bureš, Michal ; Pilát, Martin (advisor) ; Neruda, Roman (referee)
This thesis is dedicated to the application of machine learning methods to algorithmic trading. We take inspiration from intraday traders and implement a system that predicts future price based on candlestick patterns and technical indicators. Using forex and US stocks tick data we create multiple aggregated bar representations. From these bars we construct original features based on candlestick pattern clustering by K-Means and long-term features derived from standard technical indicators. We then setup regression and classification tasks for Extreme Gradient Boosting models. From their predictions we extract buy and sell trading signals. We perform experiments with eight different configurations over multiple assets and trading strategies using walk-forward validation. The results report Sharpe ratios and mean profits of all the combinations. We discuss the results and recommend suitable configurations. In overall our strategies outperform randomly selected strategies. Furthermore, we provide and discuss multiple opportunities for further research.
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Rozdílné preference čokolád na trzích střední Evropy
Bureš, Michal
Diploma thesis is dealing with different preferences on the market of chocolate within central Europe. It i salso dealing with different composition of the same brands of chocolate products owned by multinational companies on the Czech, Austrian, Slovak, Polish and German market. To meet this goal it is necessary to evaluate and compare primary data from survey, blind consumer tests, sensory difference test, similarity test and comparison prices, packaging and composition of chocolate products. To determine the motivations and preferences of consumers were also used in-depth interviews.
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