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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategies comparison of SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou
 Brom, Josef ; Průša, Přemysl (advisor) ; Brom, Jaroslav (referee)
This diploma thesis deals with sport marketing - specifically with marketing strategies comparison of professional and amateur football clubs. Forms of commercial communications are described and specifics of sport marketing as well, then there SK Dynamo České Budějovice and FK Olympie Týn nad Vltavou presented including their marketing strategies. In frame of this work there was performed survey focused on perception of the club among it's own fans. The results of the survey were also compared with results of survey from bachelor thesis of the same author - the aim was to assess the influence of amateur marketing department of FK Olympie Týn nad Vltavou on perception of the club.
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Sponsorship in footbal by an example of FK Olympie Týn nad Vltavou
 Brom, Josef ; Postler, Milan (advisor) ; Brom, Jaroslav (referee)
This bachelor thesis deals with sponsorship in football by an example of regional footbal club. The aim is to define how important for this club the role of sponsorship is. I will set perception of sponsors by fans and motivation of sponsors that leaded to cooperation with this club through a field research. The result may be used for improvement of cooperation of club with sponsors.
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See also: similar author names
7 BROM, Jakub
2 BROM, Jiří
7 Brom, Jakub
2 Brom, Jaroslav
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