National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Suggestion for Marketing Mix Change to Increase the Competitivenes of Hotel
Blažková, Alena ; Poláček, Jiří (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on a change of the hotel´s marketing mix to reachhigher competitiveness of the company. It compares theoretical knowledge with reality in the hotel, specifies suggestions and options, which leads to better effectivity in this branch and target region. The proposals come out of a competition analysis and customer´s demands based on questionnaires and SWOT analysis.
Suggestion for Marketing Mix Change to Increase the Competitivenes of Hotel
Blažková, Alena ; Poláček, Jiří (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on a change of the hotel´s marketing mix to reachhigher competitiveness of the company. It compares theoretical knowledge with reality in the hotel, specifies suggestions and options, which leads to better effectivity in this branch and target region. The proposals come out of a competition analysis and customer´s demands based on questionnaires and SWOT analysis.

See also: similar author names
3 BLAŽKOVÁ, Adéla
6 BLAŽKOVÁ, Andrea
2 Blažková, Adriana
2 Blažková, Adriána
3 Blažková, Adéla
6 Blažková, Andrea
1 Blažková, Anděla
1 Blažková, Aneta
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