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Study of relation of public to protection of nature in Jeseníky mountains
Beranová, Markéta ; Andreska, Jan (advisor) ; Hanel, Lubomír (referee)
The thesis examines a relation of visitors of the protected landscape area to the nature protection, tourism and other sport activities. It summarizes theoretical findings about the Protected Landscape Area Jeseníky and about the National nature reserve Praděd - characterizes their territory, subject of protection and is concerned also with their exploitation from the point of view of tourism and sport activities from past to present. The part of this thesis is also analysis of territorial documentation - territorial plans and a plan of the care. It is traced, how is resolved the problem of tourism and sport activities in it, in connection with protected territory. The thesis also contents the results of a field questionnaire, which came through on the territory of Praděd. The goal of the research was an investigation of opinions of visitors about the area as such, but first of all about the relation to nature protection, about the work of the administration of the landscape protected area and about the relation to downhill skiing and biking tourism. Powered by TCPDF (www.tcpdf.org)
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Study of relation of public to protection of nature in Jeseníky mountains
Beranová, Markéta ; Andreska, Jan (advisor) ; Hanel, Lubomír (referee)
The thesis examines a relation of visitors of the protected landscape area to the nature protection, tourism and other sport activities. It summarizes theoretical findings about the Protected Landscape Area Jeseníky and about the National nature reserve Praděd - characterizes their territory, subject of protection and is concerned also with their exploitation from the point of view of tourism and sport activities from past to present. The part of this thesis is also analysis of territorial documentation - territorial plans and a plan of the care. It is traced, how is resolved the problem of tourism and sport activities in it, in connection with protected territory. The thesis also contents the results of a field questionnaire, which came through on the territory of Praděd. The goal of the research was an investigation of opinions of visitors about the area as such, but first of all about the relation to nature protection, about the work of the administration of the landscape protected area and about the relation to downhill skiing and biking tourism. Powered by TCPDF (www.tcpdf.org)
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Travel Agency as Business Entity in the Tourism Market
Sibřinová, Tereza ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
The bachelor thesis named Travel Agency as Business Entity in the Tourism Market discusses the basic terms of tourism. The content is focused on a definition of tourism and it is devided by the types. It further explains and classifies the market of tourism, the services and sorted entities related to the the current legal standards of the sector in the Czech Republic.
The major objective of the study is to provide a set of recommendations for starting a business for a potential entrepreneur. The aim is to analyse the sequential steps of setting up a travel agency. As a convenient destination for runnig a travel agency was chosen a spa town Poděbrady. The localization of the business unit and the environmental conditions were further specified.
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Travel Agency as Business Entity in the Tourism Market
Prelová, Eva ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
This bachelor essay is divided into two parts, the theoretical and practical part. The theoretical part is thoroughly defined the term tourism typology, market, destination, but also new trends. Specifies in detail businesses operating here namely travel agency and travel agency. Further work is focused on inbound and outbound tourism.
The practical part is devoted to an execution plan for the establishment of a travel agency as a business entity in the tourism market. For the site was due to the potential connection of inbound and outbound tourism elected Czech Krumlov. After missing a description of the foundation, company activity, competitor analysis, and promotion opportunities.
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Tourism Business
Hámor, Lukáš ; Navrátilová, Miroslava (advisor) ; Beranová, Markéta (referee)
Bachelor thesis focused on the development of entrepreneurship and the increase of competitiveness in tourism in the Small Carpathians Region, specifically in the town of Slovensky Grob. It defines and describes terms such as tourism, services, entrepreneurship, region, etc. It concentrates mainly on the Pezinok micro region, the communities that belong to it and gives a brief introduction about their history and cultural traditions, which take place each year. It analyses the tradition of goose-feasts, their contemporary situation and explains what are these feast composed of. It introduces the Guild of Goose-servers of Slovensky Grob, their members, goals and the purpose of the founding of the organization. The aggregated theoretical knowledge is further applied in the practical part of the thesis. In this part, questionnaires are used. Based on the evaluation of these questionnaires are suggestions towards the improvement of the current state of services rendered.
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Mexico and the Hispanic Central America from the Point of View of the Czech Travellers
BERANOVÁ, Markéta
The thesis "Mexico and the Hispanic Central America from the point of view of the Czech travellers" is concerned with the development of Czech travelling and with the development of the travel books from the region of Mexico and the Hispanic Central America, with a view to the 19. - 20. century. The first chapter is dedicated to the travel book as a literary genre. The second one describes chronologically the travelling of Czech travellers and the origin of the travel books from this region. The third chapter submits analyses of main subjects, which appear in the traveller books.
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