National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
A Business Plan of a Fitness Center
Benáková, Denisa ; Olšanová, Květa (advisor) ; Andera, Michal (referee)
The aim of the master thesis is to prepare a business plan of a fitness centre and to assess its feasibility based on market competition and profitability. The thesis is divided into two parts: theoretical and practical. The theoretical part intoduces basic terms in the field of business, the importance of small and medium-sized enterprises in the Czech Republic, the founding budget, possible sources of funding and the structure of a business plan. The practical part is grounded on a survey constituting a foundation for the business plan, which is further developed according to the presented structure. In the end, the author discusses the rate of return.

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