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How changed the image of the Soviet Union in the protectorate daily press-comparison of the contemporary media contents in August-September 1939 and June-July 1941
Lysoňková, Lenka ; Bednařík, Petr (advisor) ; Krejcar, Robert (referee)
Diploma thesis "Change of the Soviet Union image in the protectorate press based on comparison of the media content from the turn of August/September 1939 and June/July 1941" deals with the manner in which the protectorate newspapers informed about the Ribbentop-Molotov Pact and later about the German invasion of the Soviet Union. The examples of these events and their reflection in the Protectorate press demonstrate how flexibly the protectorate propaganda responded to the current political line. For the purposes of the thesis, there have been selected four newspapers: Polední list, Večerní České Slovo, Lidové noviny and Venkov. These periodicals were examined in two time-bound periods, from 23rd August till 27th September 1939 and from 16th June till 14th July 1941. The methodology used is a historical comparative analysis, which discusses the transformation of Protectorate propaganda attitudes in the dependence on the historical context, and semiotic analysis, which deals with period media discourse and reveals ideology sustained on the level of sign systems.
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Regulation of media during the election campaign in Czechoslovakia in 1946 and 1990
Pařízková, Nikola ; Bednařík, Petr (advisor) ; Köpplová, Barbara (referee)
The thesis deals with election campaigns in media during founding elections in Czechoslovakia in 1946 and 1990. The importance of those elections derives from their character of being the first elections after a regime change. Based on a comprehension of historical context, characterisation of the media system related to regime change and particularly an analysis of specific expressions in election campaigns, the thesis aims to understand the functioning of media in given periods. The qualitative content analysis examines party newspapers of two relevant party bodies in given years - Rudé právo of Komunistická strana Československa and Svobodné slovo of Československá strana (národně) socialistická. The electoral campaigns in question largely reflect the dynamical processes associated with the period of transition. The concept of campaigns in 1946 is determined by the already established position of Komunistická strana Československa whose influence was wide. This party was controlling the functioning of media during elections even though the media system had already been emancipated after the Protectorate of Bohemia and Moravia. In 1990 we can conversely observe peremptory campaigns calling for democracy. Campaigns reflect the controversial position of KSČ in this year - Svobodné slovo appeals to...
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The tabloidisation of broadsheets using the example of International Film Festival Karlovy Vary
Záleská, Eva ; Bednařík, Petr (advisor) ; Křeček, Jan (referee)
The bachelor thesis describes the media image of the International Film Festival Karlovy Vary from 1990 to 2012, and tabloidisation of printed newspapers on the example of the festival also in these years. At first there is devoted to historical and current form of the festival and presents theories related to infotainment. The research part is based on a quantitative content analysis. Selected daily newspapers are: Právo, Mladá fronta Dnes and Lidové noviny, selected years are: 1990, 1997, 2004, 2012. Analysis has shown that media interest in the Karlovy Vary film festival during the reporting period increased significantly. Právo devoted the most space to the festival and also published the most photos. In this period can also be traced clear increase of tabloidisation, which was reflected most in the journal Právo and at least the Mladá fronta Dnes. In 12% of the articles published in Právo that was dedicated to the festival can be found at least one character own tabloids.
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Programme Offer Development of TV Channels Nova and Prima in Years 2001-2011 Focused on Their Own Production
Slavíková, Klára ; Bednařík, Petr (advisor) ; Jirák, Jan (referee)
This diploma thesis deals with the development of TV listings of major Czech commercial channels, TV Nova and TV Prima, during 2002 - 2012. It focuses solely on their own production and covers the shift in aired genres, which has changed from the earlier variety shows and quiz shows to reality shows and soap operas that run the listings nowadays. Most TV production is based on so-called reality TV; there the emphasis is on capturing reality in a way, which is attractive for viewers and goes across many genres and styles. Consequently, the line between genres is becoming very thin and is no longer determining. The approaches these two channels took to structuring their TV listings are also very important since each had its own specific way. This thesis draws on theoretical grounds and covers important mechanisms affecting TV in the Czech Republic in three basic areas (global, technological and economic). It points out that globalization has brought about homogenized culture and international integration, which means many programmes are of foreign license. Moreover, we can see the trend of internetisation and convergence of TV content, which is increasingly influenced by modern technologies. The purpose of all this is high ratings that affect profits from advertising. And economic profit is for...
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Media view of the velvet revolution in the representative anniversaries
Bernardy, David ; Bednařík, Petr (advisor) ; Sládková, Hana (referee)
The diploma thesis called Media view of the Velvet Revolution in the representative anniversaries deals with the 1st, 5th, 10th, 15th and 20th anniversary of a coup d'état in Czechoslovakia in 1989 from the point of view of various Czech media. The diploma thesis primarily on the basis of quantitative analysis tries to trace the differences and similarities in the treatment of this topic in dailies Mladá fronta DNES, Rudé právo, Právo and Lidové noviny, news portals iDnes and Novinky and the main news program of Czech Television Události. In the first chapter, the author approaches the causes of the Velvet Revolution and the detail is devoted to a crucial period from action against the student march on Národní třída on November 17th till general strike on November 27th 1989. The second chapter deals with a media point of view on history in general. The third chapter contains the results of quantitative analysis of media content dedicated to the anniversary of mentioned media. Finally, the author summarized the most important findings of his work.
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Prostest and terroristic actions of the IRA in 1981 by the view of the czechoslovak press
Dobrovodský, Martin ; Bednařík, Petr (advisor) ; Lysoněk, Tomáš (referee)
The bachelor thesis Hunger strike of the Nortern Irish prisoners in 1981 by the view of the Czechoslovak press deals with the qualitative content analysis of the informations about hunger strike of the Norther Irish prisoners that appeard on the pages of selected Czechsoslovak newspapers. The period under ecxamination is from 1 st March until 3rd October 1981. Hunger strike itself took place in prison in Northern Ireland that was called Long Kesh. Selected newspapers are Rudé právo, Mladá fronta and Lidová demokracie. Theoretical part of the work describes the history of the conflict in Northern Ireland. Methodological part presents research method, which is qualitative content analaysis and with it associated research questions and hypotheses. Each newspapers are introduced and analyzed separately and compared with each other at the end of the work. The main goal of the work is to find out, how selected newspapers informed about the events in Northern Ireland, how much space was given to these events and how much this newspapers presented their own opinion about the conflict.
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Comparison of picture of media and its role in feature films and documentaries about wars in Yugoslavia and Persian Gulf
Knapp, Radim ; Bednařík, Petr (advisor) ; Švelch, Jaroslav (referee)
This diploma thesis deals with the depiction of the role of media and journalists in war conflicts. It analyses the way the film producers portray media and journalistic work, their characters and abilities. The analysis also looks for attributes of professional journalistic routine in the hostile environment of the war zones, how media and journalists communicate with each other, the way they interact with civilians, soldiers, how critical they are towards the official establishment line of their editors or governments. The method used for analysing the feature and documentary films was the qualitative content analysis. After seeing the films several times, eleven categories that represented best the groups of similarities concerning media and journalists were defined throughout the analysed films. After that, charts were created where brief descriptions of categories and data were lined up and then compared. The next part of the analysis inspects these data even deeper. The result shows how the film makers depict journalistic routines and which stereotypes they use. We also learn whether the picture of the journalists differs according to each of the conflicts when we know that there were utterly different motivations behind them.
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The concept of fatherhood in the women's lifestyle magazines for different target groups defined by the level of women's income
Lukáš, Vojtěch ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
The thesis is focused on the role of fathers represented in different lifestyle magazines for women. There were selected two kinds of magazine brands for women from different social-economic groups. The representative magazines from higher social-economic groups were chosen Elle, Harper's Bazaar, Cosmopolitan and Marianne. The representative magazines for women from lower social-economic groups were chosen Vlasta, Chvilka pro tebe, Žena a život and Překvapení. There were found only articles which show man as father, including description, in all selected magazines. The terms were generated according to the method of open coding from each article. Then they were merged into superior categories. The final categories served as a tool for describing representation of father, as he had been described in the individual magazines. From individual magazines we moved to the whole groups of magazines, which were designed for the same social-economic groups of women. Differences and similarities in the representations of fathers were found not only between the groups but also inside of the groups themselves. Nevertheless, our work has successfully shown that there were significant differences in the descriptions of the father in the magazines for different social-economic groups of women.
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The serial Třicet případů majora Zemana after 1989
Zápotocký, Jan ; Bednařík, Petr (advisor) ; Reifová, Irena (referee)
Diploma thesis TV series Třicet případů majora Zemana (Thirty cases of major Zeman) after the year 1989: revitalization, reflection and deideologization analyzes the overall return of the normalization propaganda series within media, political and social discourse after the year 1989. To fulfill this purpose, it examines not only changes in the reception of the series and the development of the audience interest both in the mass and network platforms, but it also offers detailed insights at the audience structure and the first release in the Czech television. In the next part the thesis also deals with satirical and mythological aspects exploring a wide range of representations in literature, music or film and also captures revelatory the establishment, structure and communication processes of the fandom subculture, which is in the Czech cinematic discourse completely beyond the common categories and whose observation fills an empty space in Czech academical research regarding the audiance behavior. The presented text further analyzes the learning potential of series and evaluates current efforts on its implementation. In the conclusion the diploma thesis outlines, based on the previous findings, actual questions whether the series is being deideologizated and what character such de-ideologization has....
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Analysis of factors affecting communication in the ambient of new media: Case study of YouTube Beauty community
Pokorná, Tereza ; Vochocová, Lenka (advisor) ; Bednařík, Petr (referee)
This diploma thesis discusses the process of communication in new media environment and demonstrates it on the example of YouTube Beauty community which can be seen as an autonomous, independent space for expression and sharing of information. It introduces the specifics of communication in the environment of Beauty community and its characteristics. It discusses some theoretic concepts connected with communication in the environment of new media and also with the Beauty community, for example Web 2.0, citizen journalism, prosumption or the concept of internet as a new space of public discussion. It also discusses concept of political economy about how external especially commercial factors influence communication process and content of traditional media and connects it with influences of external commercial factors on communication in Beauty community. In qualitative research are explored factors that impact communication in this environment and also potential impact of external commercial factors on communications and its contents.
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