National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Josef Liboslav Ziegler
Balcarová, Jana ; Pokorná, Magdaléna (advisor) ; Hlavačka, Milan (referee)
The thesis focuses on the life of a catholic priest Josef Liboslav Ziegler in the first half of the 19th century. An emphasis is put on his patriotism efforts in East Bohemia, the region where he was active. A significant part of his work was editing Czech periodicals, which were the meeting point for East Bohemian authors. His translations into the Czech language are important as well. The sekond part of the thesis concerns itself with Zieglers "second life" or the perception and interpretation of his life by the succeeding generation. The research is based on Zieglers extant correspondence and periodicals as well as literature concerning the Czech patriotic movement in the first half of the 19th century. Keywords The first half of 19st century Priest East Bohemia Patriotism Czech literature
Trade Marketing v mezinárodní farmaceutické společnosti Novartis
Balcarová, Jana ; Mikeš, Jiří (advisor)
Cílem této práce je přiblížit studentům pojem Trade Marketing a objasnit jeho velmi důležitou úlohu pro podnik. Trade Marketing je představen na základě příkladů aktivit z praxe farmaceutické společnosti Novartis. Praktické příklady jsou doplněny o analýzu jejich úspěšnosti a návrhy na zlepšení do budoucna. Práce se dále zabývá specifiky farmaceutického průmyslu (legislativa, etika), vysvětluje pojmy související s Trade Marketingem (Category Management, Merchandising)a představuje firmu Novartis a její produkty.

See also: similar author names
6 Balcarová, Jitka
6 Balcarová, Jitka
2 Balcarová, Johana
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