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National Repository of Grey Literature

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Úloha obalů při nákupu produktů na trhu s čajem Balcárková, Aneta The diploma thehis deals with the consumer behaviour with putting emphasis on packagage at tea market for young people at age 20-30 in Czech republic. In-depth interview and the eye tracking technology methods are used. Thesis aims to create a model of consumer behaviour. The results suggest recommendation at this market. Detailed record

Design obalů výrobkové řady pro firmu Valdemar Grešík-Natura, s.r.o Balcárková, Aneta Detailed record

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4	Balcárková, Alena

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