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Evaluation of shopping atmosphere in five retail chains Bínová, Darina ; Chylíková, Hana (advisor) ; Žižková, Zuzana (referee) The work is devided into two parts- theoretical and practical parts. The theoretical part subscribes the concept of "shopping atmosphere" and describes the criteria for evaluation of the atmosphere in these chains.The practical part describes the subjective evaluation of these criteria of each of the stores and compare the chains in terms of shopping atmosphere. Detailed record

See also: similar author names
2	BÍNOVÁ, Dominika
2	Bínová, Denisa

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