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Language management on social networks: Language as a topic being discussed and as an index of the author’s social identity
Mrázková, Kamila
The paper deals with various language management types on Czech social media, namely on Twitter and Facebook. Having provided an overview of some common types of language management activities on the Czech internet, such as the activities of the so called “grammar Nazis”, the author focuses on a special type of language management, which includes writing and interpreting strikingly non-orthographic texts. This type of a playful and humorous management is based on the shared beliefs of the communicants that people of xenophobic, chauvinist etc. attitudes have poor competence in Czech spelling and in the Czech language generally.
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Varieties of Czech in traffic radio programme
Jílková, Lucie
The article deals with the analysis of radio news on traffic and answers on following research question: Which varieties of Czech occur in radio news on traffic? The analysis is based on recordings from the public radio station Český rozhlas Radiožurnál and the private radio station Rádio Impuls (20 recordings from each radio). Traffic news is generally described as a specific kind of a dialogue, namely the dialogue between a reporter and phoning drivers. The phoning drivers used non-standart Czech morfology most often (Common Czech morfology primarily, e.g. kruhovej, Moravian dialect morfology rarely, e.g. vobjíždijó). Only in one case Slovak language appeared. The phoning drivers mixed Standart Czech and non-standard Czech also.
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Slang is entertaining – and is becoming an effective means of advertising
Hoffmannová, Jana
This paper demonstrates the current permeation of entertainment and the entertainment function into nearly all communicative spheres (cf. infotainment, politainment, edutainment and others) and its role in the intensive mixing of styles. It documents this primarily through specialized slang, which is becoming an attractive means for institutions to advertise to the broader public and is a combination of the entertainment function and the persuasive one. The examples are selected mainly from the publication Slang pražských dopraváků (The Slang of Prague Transport Employees), which serves to promote the city public transportation, and from the Česko-filharmonický a filharmonicko-český slovník (Czech-Philharmonic and Philharmonic-Czech Dictionary), the purpose of which is to promote classical music concerts. The conclusion then contains a brief consideration of how, in recent years, visualization and multimodality (e.g. interesting artistic collages), along with wordplay and language humor, are utilized in the promotion of concerts (the Prague Spring music festival).
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