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National Repository of Grey Literature

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Strategické riadenie prekladateľskej a tlmočníckej spoločnosti Žuchová, Simona Žuchová, S. Strategic management of translation and interpretation agency. Diploma thesis. Brno: Mendel University in Brno, 2017. Thesis deals with strategic management of translation and interpretation agency. The main objective of this thesis is to identify the competitive position of the company, which makes possible to design appropriate business strategy. PESTE analysis and Porter´s five forces analysis are used to analyse the external environment. Analysis of the internal environment is done by using the 7Ps marketing mix and financial analysis. The financial indicators are compared with major competitors. Results of analyses are used for formulating strategies using the SPACE matrix and the SWOT matrix. At the end of the thesis the strategy of utilization of subsidies for company development is chosen together with recommendations for its implementation. Detailed record

Návrh marketingovej komunikácie wellness centra v Hoteli Podhradie Žuchová, Simona Bachelor thesis deals with the proposal for marketing communications of well-ness center in Hotel Podhradie, which is also the main aim of this thesis. To develop proposals have been transferred analysis of current situation and envi-ronment of the company, including competition and SWOT analysis. Due to questionnaire survey was selected segmentation of potential customers and recommended the adequate tools to promote new services. As part of practical section were further suggested the layouts of various promotional materials and consequently the calculation of the financial cost ratio. Detailed record

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1	Žuchová, Světlana

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