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The impact of social networks on the involvement of public in politics: a case study of the first direct presidental election in the Czech republic
Kutálková, Adéla ; Hejlová, Denisa (advisor) ; Švelch, Jaroslav (referee)
Nowadays social networks have millions or some even billions of users who spend most of their free time there. Therefore there is no surprise that the potential impact on society becomes part of many experts research. According to some authors, social networks offer an opportunity for political participation especially for those who generally do not participate. Even politicians start to use these networks to mobilize voters. We can observe this new trend in the first direct presidential elections in the Czech Republic 2013, when some of the candidates tried to reach and mobilize voters through social networks. During presidential campaign 2012/2013, users could have participated in various political activities which enabled sharing political views. The aim of this paper is to determine the impact of using social networks during presidential elections, particularly using of Facebook, on interest in politics between users 18- 35 years. The diploma thesis focuses on the impact of Facebook because it is the most popular and used social network in the Czech Republic and also due to the fact that some experts argue that this social network played an important role in the presidential campaign. This paper will be based on quantitative research in form of a questionnaire survey, which was created on the...
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The influence of new internet concerns on transformation of the traditional publishing house in central Europe
Liška, Ondřej ; Štětka, Václav (advisor) ; Švelch, Jaroslav (referee)
The thesis "The Influence of New Internet Concerns on Transformation of the Traditional Publishing Houses in Central Europe", based on the media convergence theory and theoretical sources from the area of current trends in media field, focuses on changes the traditional publishing houses are going through. The paper maps the digital portfolio of the traditional media houses of Axel Springer in the German market and of media houses of Mafra, Bauer Media and CME in the Czech market. The paper parallely focuses on portfolio of the chosen global Internet companies and the relationships between these new media concerns and the traditional publishing houses, focuses on the competitive advantages of the examined online platforms of the new Internet companies, which potentially compete by their aims with the tradidional publishers. The paper also focuses on the advantages and the options for the users and advertisers, and on the mutual cooperation and dependenncy of the both types of media concerns.
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Journalist as a user of social networking site Facebook: self-expression and professional ethics
Peterová, Barbora ; Švelch, Jaroslav (advisor) ; Jirků, Jan (referee)
The Facebook social network has become quite a phenomenon in recent years. Now journalists have profiles there, both on private and "fan" pages, i.e. pages started by someone else for promoting the person in question. In connection with this, we encounter a new ethical issue-the journalist's statements on this social network. Some media-or their editors-in- chief-have already reacted to this phenomenon by issuing a set of rules of behavior on social networks. Yet there were a few cases (not just on the Czech media scene) where a journalist's unethical statement on the Facebook social network was criticized. The aim of this thesis is to determine whether editorial staff of printed newspapers and television channels have rules for journalists' statements on the Facebook social network, whether editors-in-chief check if these rules are complied with and whether the journalists themselves try to comply with existing rules, or set down their own code as to the subject and manner of their expression on the social network. Another issue is, of course, how many of the journalists surveyed have their own profile on the Facebook social network, or how many of them had their profile pages started by their fans. In my thesis, I would also like to at least suggest an answer to the question to what extent is the...
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Gender analysis of the of female heroines in computer games
Krobová, Tereza ; Švelch, Jaroslav (advisor) ; Baslarová, Iva (referee)
This work focuses on a gender analysis of female characters in video games, specifically the action genre of computer games in which players play from the perspective of a third party (ie see a playable character on canvas). Pays attention to very specific situations in which the female figure is markedly ambivalent status - show clearly feminine characteristics, it moves but clearly masculine space and pay the archetypal clearly masculine activities. Working with so anlýzou konrkétních computer games and playable characters trying to determine whether computer games as a new medium for his portrayal of female characters contribute to gender stereotypes and whether, therefore, become another medium, that these stereotypes produces and reproduces that deconstructs these stereotypes and changing, or whether it even creates new stereotypes. The analysis is the analysis itself as a representation of female characters in visual, narrative or folder of computer games and interactive component analysis itself - that is playing. In this sense, the work seeks to determine how the female characters look if they present archetypal feminine or masculine characteristics and what pleasure playing them can offer both male and female players. In conclusion, the work also attempts to describe the transformations which...
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Principles of Game Theory in Communication Processes
Vaverka, Tomáš ; Dolanský, Pavel (advisor) ; Švelch, Jaroslav (referee)
This Bachelor thesis inquire into the theory of games and the use of its findings in communication processes. Play is a concept that is firmly embedded into the human culture and the impact of games can be observed throughout many human activities. The author of this thesis focuses on the influence that games have on communication with emphasis on marketing communication. He compares theoretical concepts set up in the twentieth century, addresses modern forms of games as well as the gamification phenomena. The output of this thesis is the employ of gathered findings in a case study of the Volkswagen social marketing campaign called The Fun Theory. Powered by TCPDF (www.tcpdf.org)
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Patterns of usage of online social network Facebook: a psychographic analysis
Pokorný, Daniel ; Švelch, Jaroslav (advisor) ; Dvořák, Tomáš (referee)
In this diploma thesis I explore the topic of publics on online social networking sites. I also focused on how the concept of publics affects how users behave and present themselves on online social networking sites, taking Facebook as an example. Identity management is an extensively researched area. However, less attention is paid to understanding the ways how users define their audience and how precise such a concept can actually be. In this thesis I set to understand how teenagers think and conceptualize different types of audiences they may encounter and how such imagined audience influences the way they use Facebook. Since this is a topic considerably difficult to think of let alone speak about, especially for young people, I chose projective techniques used in a focus group to overcome these obstacles. Using this method I tried to get answers on the research questions and obtain an insight as to how people imagine their audiences on online social networking sites, what are the most prominent types of users, and how it affects, in turn, their usage of Facebook. A similar type of research can be conducted also for other groups of online social networking sites users as well as for other online social networking sites. The next possible step can be a quantitative study assessing the stated...
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Crowdfunding in the Czech republic and its utilizationin the transforming music industry
Kounovský, Josef ; Švelch, Jaroslav (advisor) ; Vochocová, Lenka (referee)
Bibliografický záznam KOUNOVSKÝ, Josef. Crowdfunding v českém prostředí a jeho využití v proměňujícím se hudebním průmyslu. Praha, 2014. 94 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce Mgr. Jaroslav Švelch, Ph.D. Abstract This thesis addresses the issue of crowdfunding in the Czech Republic and its utilization in the changing music industry. It focuses on the specifics that the local version of crowdfunding brings with itself and the motivation of musicians to use this not very familiar method of financing. At the same time, the thesis also puts crowdfunding in the context of today's music culture and points out the mechanics behind crowdfunding that make it successful abroad. The thesis briefly outlines the changes in the music industry, which occur with the development of new media. The research part of the thesis provides a qualitative analysis of five crowdfunding campaigns that took place since autumn 2013 to the present day. The analysis is based on in-depth interviews with project creators. The analysis shows that the Czech crowdfunding is still in its infancy and can not yet be seen as a full-fledged local version of crowdfunding as we know from abroad. The major differences can...
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Self-presentation of czech sportsmen on social networking sites and its usage in mass media
Novotný, Ondřej ; Švelch, Jaroslav (advisor) ; Němcová Tejkalová, Alice (referee)
The diploma thesis "Self-presentation of Czech Sportsmen on Social Networking Sites and its Usage in Mass Media" deals with a new phenomenon of the few last years - social networking sites and their usage for the work of sports journalists in particular. The thesis sums up the essential information about history and beginnings of the most important social networking sites. It also outlines the impact on the work of journalists. The core of the thesis is an analysis of the process how the information from social networking sites make their way to the articles in media. This research is based on three major sporting events - the 2010 Winter Olympics in Vancouver, the 2012 Summer Olympics in London and the 2014 Winter Olympics in Sochi. It covers the production of two Czech daily newspaper - Mladá fronta DNES and daily Sport, the two printed media which provided the most comprehensive coverage of the Olympics. The thesis analyses the change of the news sources in the course of the last years, among which the social networking sites play a much bigger role than in the past. It focuses on determining the prevailing source for the articles during the Olympics. The thesis also explores whether the proportion of using the different sources changed during the years. It traces the amount of articles using...
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Language correctness and incorrectness as an argument used in online discussions
Trojanová, Monika ; Švelch, Jaroslav (advisor) ; Kraus, Jiří (referee)
The diploma thesis titled "Language Correctness and Incorrectness as an Argument Used in Online Discussions" deals with a language criticism which is used as an argument in online discussions. Firstly, the thesis frames language and speech, argumentation, rhetoric, and communication. Then it introduces online discussions and describes how they work, and how they contribute to communication. It is also focused on the users as creators of content in online discussions. The thesis analyzes the corpus of online discussions in which the argumentation based on language correctness and incorrectness is contained. According to communication situations, the thesis classifies by what language criticism is started, what arguments are used by the critics, how the critized react, and how the others perceive language criticism. The research also examines the consequence of language criticism in online discussions. The goal of the thesis is to determinate whether and how language incorrectness may affect information value of particular post, and how the arguments based on language correctness and incorrectness are used.
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Czech developers and mobile platforms
Alexandre, Berenika ; Švelch, Jaroslav (advisor) ; Huněk, Filip (referee)
This Master's degree thesis deals with a specific area of creative industries: development of mobile applications. The aim is to identify and understand the work routines of Czech iOS developers while considering the importance of design as one of the benchmarks of mobile application quality on the Apple App Store. I mainly focus on mapping work routines of selected developers and their thinking about design in the context of Apple devices and iOS platform, assuming that Apple establishes a high standard of visual and functional qualities. I am addressing an issue of application usability not only in terms of design of the user interface, but also its functioning and more aspects of application development within the ecosystem of Czech mobile app industry. The theoretical part of my thesis subjectively describes fundamental concepts from the mobile app development field and theories related to the topic. Empirical part of the study is based on qualitative interviews with 9 Czech mobile app developers and following thematic analysis. This study can serve as an interesting resource of understanding of the work of Czech mobile app developers, how they think about design and Apple as a platform or as a solid foundation for further quantitative investigation to confirm or revise my findings.
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