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National Repository of Grey Literature

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Destination North-East Bohemia with special view to the touristic region Bohemian paradise Švůgerová, Kristýna ; Kydlíčková, Hana (referee) ; Navrátilová, Miroslava (advisor) Nazev prace: Destinace severovychodni Cechy se zamefenim na turisticky region Cesky raj Cile prace: Cilem teto prace je pfedevsim pfedstaveni turistickeho regionu Cesky raj a jeho mimofadneho potencialu pfirodnich a kulturne historickych atraktivit, analyza nabidky a poptavky trhu cestovniho ruchu v regionu, zhodnoceni soucastneho stavu oblasti pomoci SWOT analyzy a navrzeni novych produktu. Metody: Popisna analyza, SWOT analyza a studium pramenu bylo v diplomove praci vyuzito k ziskani informaci o stavu prirodnich podminek, atraktivit a MTZ turistickeho regionu Cesky raj. Vysledky: Souhrnna SWOT analyza podava uceleny pfehled o turistickem regionu. Na jejim zaklade doslo k vytvoreni novych atraktivnich produktu pro organizovanou skupinu a individualni navstevniky. Klicova slova: cestovni ruch, zajezd, aktivni dovolena, cykloturistika, SWOT analyza, turisticky region Cesky raj. Anotation of the thesis Title of the work: Destination north-east Bohemia with a special view to the touristic region Bohemian Paradise Goals of the thesis: The goal of this thesis is mainly the introduction of the destination Bohemian Paradise and its extraordinary potential of natural and cultural - historical sights, the analysis of supply and demand of tourism in the region, the evaluation of current situation through... Detailed record

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