National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Návrh marketingové a obchodní strategie firmy DELONG INSTRUMENTS a. s.
Štěpánová, Monika
The bachelor thesis deals with the creation of marketing and business strate-gies for the firm Delong Instruments a.s. In the first part of the thesis there is a literary research, where the basic terms related to the chosen topic are found. The next part analyzes the external and internal environments using STEPE and 3C analysis. 4P analysis was also used to investigate the internal environment. A questionnaire survey was used among potential customers of Delong Instru-ments. On the basis of previous analysis, questionnaire surveys and in-depth in-terviews with the authorized employees of the company, I compiled a SWOT matrix and other partial strategies. These strategies should help the company to improve its market position.
Sociálně ekologické aspekty pěstování palmy olejné a dovozu palmového oleje do České republiky
Štěpánová, Monika
The bachelor thesis describes the family Arecaceae and genus Elaeis. The following chapters deal with the history of the distribution of palm oil, suitable climatic conditions for growing the tree, obtaining of fruits and their processing. Part of the work is devoted to the world's largest producers, exporters and importers of palm oil. Graphs and tables complement the statistic. Next section states the import of palm oil into the Czech Republic and the largest importers into the European reselling countries are characterized. I follow with these importers in the last part, where I describe the environmental and social impacts of oil palm cultivation on the environments and inhabitants of these states.

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18 ŠTĚPÁNOVÁ, Martina
1 ŠTĚPÁNOVÁ, Miluše
1 Štěpánová, M.
6 Štěpánová, Marie
8 Štěpánová, Markéta
2 Štěpánová, Marta
18 Štěpánová, Martina
2 Štěpánová, Michaela
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