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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Residential Building
 Štěpánková, Věra ; Ing.Jitka Spáčilová (referee) ; Spáčil, Miroslav (advisor)
The project addresses the design documentation of a residential building. It is a detached house. The building has one basement and three floors. Residential house is a basement with a flat roof. The structural system consists of reinforced concrete columns and reinforced concrete ceiling. Perimeter and interior masonry infill masonry infill is composed of blocks YTONG. The roof is a single casing. The construction is based on the foundation footings and passports.
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Residential Building
 Štěpánková, Věra ; Ing.Jitka Spáčilová (referee) ; Spáčil, Miroslav (advisor)
The project addresses the design documentation of a residential building. It is a detached house. The building has one basement and three floors. Residential house is a basement with a flat roof. The structural system consists of reinforced concrete columns and reinforced concrete ceiling. Perimeter and interior masonry infill masonry infill is composed of blocks YTONG. The roof is a single casing. The construction is based on the foundation footings and passports.
Detailed record
Specifics of Pharmaceutical Marketing
 Čapková, Martina ; Koudelka, Jan (advisor) ; Štěpánková, Věra (referee)
The thesis deals with the topic of pharmaceutical marketing. Pharmaceutical marketing uses many usual marketing techniques, but it has also its typical characteristics. The thesis focuses on those specifics. It deals with the various tools of marketing and communication mix and their specific characteristics in relation to the pharmaceutical marketing. The thesis summarizes the theoretical literature, which relates to the topic, and explains the Czech legislation that regulates significantly all marketing activities in pharmaceutical industry. The analytical part of the thesis solves two real existing marketing problems on the example of the Belupo company. It analyses why the Simbela product has failed on the Czech market and proposes a go-to-market strategy for the new Belohair product.
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See also: similar author names
2 ŠTĚPÁNKOVÁ, Václava
10 Štěpánková, Veronika
2 Štěpánková, Vladěna
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