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Semiotic construction of media image of the Czechoslovak Radio and its function as the part of broadcasting in the crisis moments of the history (May 1945, August 1968, November 1989)
Štípková, Miroslava ; Šoltys, Otakar (advisor) ; Jungová, Eliška (referee)
Semiotic construction of the media image of the Czechoslovak Radio and function as part of the show in exalted moments of history our republic (May 1945, August 1968, November 1989). The model of the show during periods exalted was created especially during the Prague Uprising in May 1945 and was repeated for the entry of troops "friends" in August 1968. One can still find older signs before the Second world war, and to a smaller extent even later, during the first days of the Velvet Revolution in November 1989. But then Czechoslovak Radio no longer preached freedom, on the contrary, she remained loyal to the totalitarian regime power and it has long concealed what was really happening. Powered by TCPDF (www.tcpdf.org)
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Semiosphere of media campaigns for referendum on accession of the Czech Republic to the EU
Knotová, Markéta ; Šoltys, Otakar (advisor) ; Trampota, Tomáš (referee)
The aim of this thesis was to analyse certain parts of promotional campaign for referendum on accession of the CR to the EU. The media campaign took place in May and June 2003 and the referendum was held on 13th and 14th June, 2003. I chose five representative ads, three of them being television spots, one radio spot and one poster, which were published in various Czech media during May and June 2003.197 More precisely, they were three pieces (tv spot, radio spot and poster) made by government of the CR198, one piece made by public-service Czech television and one spot made by commercial Nova television. This division makes it clear that I distinguish governmental activities from activities of the media. The thesis was mainly focused on the governmental campaign and the other two spots were there to bring some comparison. Powered by TCPDF (www.tcpdf.org)
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Comparative semotic analysis of selected propagandistic poster from Protectorate of Bohemia and Moravia and early socialist era in former Czechoslovakia
Baláková, Zuzana ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
The diploma thesis focuses on the analysis of the selected protectorate and socialist propaganda posters from the forties and early fifties of the 20th century. The analyzed period ends with year 1953. This particular piece of work strives to set the whole subject in a larger theoretical framework. Furthermore the characteristic features of the given ideologies, the theory of semiotics and a brief description of the given historical period is also encompassed. Within the theory of semiotics the main inspiration is drawn from the works of Ferdinand de Saussure, Charles Sanders Peirce and Charles Morris. The most crucial source for the semiotic analysis is the book Mythology from Roland Barthes, especially its second theoretical part of Myth today, from which the methodological approach was gathered. The semiotic analysis allows one to uncover and expose the hidden meanings of texts. Ten posters were chosen in total for the analysis, five from the protectorate era and five from the late forties and early fifties. This was carried out in order to juxtapose pairs of images which portray the same motif or theme. The aim of this thesis is to analyze the applied semiotic components of the individual posters and then to compare the respective motifs and elements within the two ideologies and the extent to...
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Transformation of Prague's Old Town square in photographs of Czech daily newspaper after 1989
Švejda, Josef ; Průchová, Andrea (advisor) ; Šoltys, Otakar (referee)
This thesis analyzes news photographs related to the Old Town Square and its task is to explore the role of a place in a city and how it determines the myths in visual messages. The theoretical part focuses on the context of semiotics and news photographs and describes the possibilities in interpreting meanings of visual communication. In relation to photographic messages, it also reflects the analytical background at the level of myth, based on the work of Roland Barthes. Theoretical part also takes in account the symbolic and historical values of the Old Town Square. The analysis itself is based on a sample of 20 randomly selected photographs present in MF Dnes and Blesk, which cover events taking place in the Old Town Square between 1993 and 2013. Using comparative semiotic analysis it focuses on the visual content of news photographs in these journals, while observing how the Old Town Square takes part in the connotative chains and resulting myths.
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Methanol affair in the czech media
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Zezulková, Markéta (referee)
This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.
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Media review of environmental activism during the D8 motorway building
Součková, Kateřina ; Macků, Lucie (advisor) ; Šoltys, Otakar (referee)
Master thesis Media review of environmental activism during the D8 motorway building focuses on media review of longlasting dispute about building the D8 motorway. Using content analysis, it aims to describe how the activists are presented and reviewed by media. Theoretical part focuses on theory of mediation, media effects, news values and construction of reality. Then it concerns with environmental journalism as a branch of journalism practice. Historical overview of D8 construction is also mentioned. The practical part implements the main research - content analysis of the 10 years long period, with regard to 2003 - 2005 and 2011 - 2013 periods. The research has shown that media coverage was really strong during these periods. Media seek for objectivity but nevertheless, the final review is barely negative.
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The image of a man in Czechoslovak magazines from the fifties and the seventies
Kočí, Marie ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This text examines the image of a man in three Czechoslovak magazines from the fifties and the seventies. It inspects ways of a construction of this image and its close connections to the social and historical context. It draws on many theories such as structuralism, poststructuralism, social semiotics, cultural studies and men's studies. The text is divided into two main parts - a theoretical and practical part. Powered by TCPDF (www.tcpdf.org)
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Sign systems of visual forms of mediated contents
Elfmarková, Šárka ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
As there is no world outside media, we have no choice to avoid receiving, consuming and interpreting contents which are media giving us. This inescapable situation leads us to study media and its new trends. The special field of current interest in media communication is an interest on "the new media". The interdisciplinary point of view on media enables to study very complex problems of topical cultural change from the verbal to the visual communication. The language as a dynamic code is under still current evolution and is the result of negotiation of its users. It is constructed from the signs which play important role in constitution of the meaning. Powered by TCPDF (www.tcpdf.org)
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Standard and non-standard language in printed media communication and its impact on discussions about standard language
Pospíšilová, Martina ; Šoltys, Otakar (advisor) ; Jirák, Jan (referee)
The present Master's thesis analyses language means in printed media with a particular focus on national daily newspapers from the second trimester of 1993. That year, there was an important linguistic conference on standardised Czech and language culture. The analysis examines especially language means that deviate from the standardised norm of the language. The theoretical part discusses key concepts, such as norm and codification or national language and its varieties. The understanding of these terms is critical for the analytical part of the thesis where language means used in printed media are being analysed using quantitative content analysis. The aim of this analysis is to describe their motivation of use and function. The results are then compared with the proceedings of the 1993 conference on standardised Czech and language culture held in Olomouc. The thesis provides a clear view on how the occurrence of non-standardised language means in media influences academic discussion on standardised Czech.
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Argumentation in publicizing of selected debates of talk shows Otázky Václava Moravce (Václav Moravec's questions) and Máte slovo s M. Jílkovou (Have a word with M. Jílková) and eristic dialectics
Remešová, Lucie ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This diploma thesis deals with the argumentation of guests of selected debates of the talk shows Otázky Václava Moravce and Máte slovo s M. Jílkovou publicizing. The format of these talk shows assigns these debates the confrontational nature, which leads their participants excluding the presenters to the argumentation duels. The subject of the research is a detailed analysis of the argumentation used by guests of the selected debates of the respective talk shows, including finding an answer to the question of what role the presenters play in it. The analysis put a particular emphasis on eristic dialectics, the concept created by Arthur Schopenhauer, which is understood to be a science of human intransigence. The concepts of Rhetological Fallacies of Jiří Kraus or David McCandless are taken into consideration in the second place as well. Linguistic and suprasegmental means as well as nonverbal level of the communication are being examined too. The aim of this analysis is, on the one hand, to describe the axiology and the associated efficiency of argumentation of the main guests at selected debates of Otázky Václava Moravce and Máte slovo s M. Jílkovou and on the other hand, to verify the usability of eristic dialectics to deconstruct myths, manipulations and distortions of facts in these debates....
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