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Czech journalists on Twitter: Social network analysis of Czech media system
Krsová, Lenka ; Slussareff, Michaela (advisor) ; Šmejkalová, Jiřina (referee)
The thesis is focused on the communication inclusion and exclusivity of Czech journalist on Twitter and how they use conventions of this platform to connect with other users. Through the description of current communication layers and functions of Twitter this thesis depicts how it became one of main sources of news and how it pushed journalists to reinterpret their traditional roles in the society. It also describe how digital humanities and digital trace data gathered from social media can be used as means of analysis of social interactions of its users. The practical part presents a cluster analysis based on Twitter data of 457 Czech journalists that shows how is Twitter used to communicate within and outside the Czech media system.
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Czech bibliophile in the early 21st century
Žižková, Zuzana ; Římanová, Radka (advisor) ; Šmejkalová, Jiřina (referee)
The aim of this diploma thesis is to introduce the phenomenon of rare books and artist's book, their place in the domestic book production and the subjects that deal with their creation and publishing. In addition to publishing houses, also associations are introduced in the thesis, including universities, where numerous projects devoted to the artist's book are created. The current situation of rare books and artist's books is also reflected through exhibitions, competitions or fairs that focus on this topic. Reports on rare books and artist's books in the media provide feedback on how society is aware of and informed about this type of book production and how the society perceives it. Key words rare books, artist's book, Czech Bibliophile Association, Teapot s.r.o., Aulos, Trigon, The Most Beautiful Czech Books of the Year, The Most Beautiful Books of the World, rare books in the media
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Calligraphy and a book cover of the 20th century
Berková, Kristýna ; Petruželková, Alena (advisor) ; Šmejkalová, Jiřina (referee)
The purpose of the bachelor thesis is to describe the use of calligraphy in the creation of the book cover in the 20th century. The first part is devoted to the introduction of the art of calligraphy and its development. It briefly explains the relationship between text and picture and deals with the meaning of the handwriting today. The second part of the work introduces significant Czech artists and book graphics. In the final chapter, calligraphic book covers are evaluated and compared in book production of the 20th century.
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Literary archive of Václav Černý: correspondence of Kritický měsíčník
Pourová, Miroslava ; Šmejkalová, Jiřina (referee)
Rigorosum thesis presents the literacy archive of Vaclav Cerny and his revue Kritický měsíčník. First, the author turns the Černý's literacy archive as a whole, then describes history of Kritický měsíčník . In detail is desribes part of literacy archive about Kritický měsíčník a his authors. The second part focuses on the authors and correspondence between Václav Černý and authors of Kritický měsíčník.
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New media and czech art institutions in the 1990s
Pogranová, Anna ; Šmejkalová, Jiřina (advisor) ; Hladík, Radim (referee)
The thesis investigates the phenomenon of new media in Czech art institutions in the 1990s. This work attempts to show how this difficult-to-define concept operated in this particular historically and geographically situated language game (using a concept developed by Ludwig Wittgenstein). The new media at the time were associated with vision of emancipation from ideologically burdened traditional media and the establishment of a new democratic society based on the Western type. The thesis is based on three case studies in which new media art penetrated first into the educational institution, and later it got through to a private institution with foreign support for exhibition programmes and for the general public, and finally in the late 90s new media art reached also a governmental organization. It is the foundation of New Media Studio at the Academy of Fine Arts in Prague, the Orbis Fictus exhibition organized by the Soros Centre for Contemporary Art, and the formation of the department of intermedia and new media at the National Gallery in Prague. Despite the fact that new media should be linked with the restoration of the country and society in the spirit of the Western model and its new vision, interactivity, use of new technologies and opposition to the traditional media had the media...
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The role of authenticity in the process of developing the relationship between mikro-celebrities their fans
Fryčová, Markéta ; Švelch, Jaroslav (advisor) ; Šmejkalová, Jiřina (referee)
This thesis examines the role of authenticity, its elements and manifestations in the process of developing a relationship between micro-celebrities and their fans. The issue is demonstrated by the example of YouTube, the most important video-sharing site. Part of the issue is whether the YouTube content creators and their subscribers develop parasocial relationships as defined by Horton and Wohl (1956), and authenticity as an element that sets the relationship between micro-celebrities and their fans apart from the relationship between traditional celebrities and their fans. The theoretical part of the thesis deals with concepts that are associated with development of the micro-celebrity phenomenon, discusses the concepts of micro-celebrity and authenticity themselves, and expounds the parasocial relationships theory. Analysis of the role of authenticity in the process of developing the relationship between micro-celebrities and their fans is based on qualitative research that draws from interviews with micro-celebrities and their fans and the analysis of videos and comments by which viewers respond to them.
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Qualitative study on the use of online dating servers in the Czech republic
Kuboková, Kristina ; Švelch, Jaroslav (advisor) ; Šmejkalová, Jiřina (referee)
This thesis aims to map and describe how users of online dating servers use this medium. How do they self-present on dating sites and how do they create a profile. What is the motivation to use the online dating sites. For data collection, I chose qualitative research. As a qualitative method were used depth interviews with fourteen users of dating site Badoo. The work is divided into two parts. The first part will focus on theoretical concepts. Detail is devoted to the history of online dating, self-presentation, motivation to use online dating sites. Furthermore, the theoretical approaches discussed the relations in terms of evolutionary psychology and, ultimately, stereotypes. The second part is empirical. It deals with methodology, research questions, research strategies and especially the analysis of interviews. Based on interviews with respondents, I have developed several key categories, which are described in more detail the analytical part. This study describes the attitudes/ approach of respondents to categories such as motivation to use dating sites, self-presentation, communication and stereotypes which I have noticed in my research sample. The last part is devoted to a summary of findings and research results.
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Parasocial interaction as the relationship between media and audience figures
Bartošová, Radka ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee) ; Bednařík, Petr (referee)
BARTOŠOVÁ, Radka. Parasociální interakce jako vztah mezi mediálními postavami a publikem. Praha, 2016. 67 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Irena Reifová, Ph.D. Abstract This thesis in its theoretical work focuses on the topic parasocial interaction, a specific relationship between fans and celebrities. This fundamental concept is initially set in a broader context. Closer are characterized by celebrities as a publicly-known media figures, and the audience as active recipients of stimulus. There is a concept called. Ordinary stars, as well as focus on issues not only fandom, but also specific terms such as adoration and celebrity stalking celebrities. After outlining the basic theoretical insight is explored basic concept - parasocial relationship. The practical part with respect to the overall theme of the work is carried out using semi-structured interviews with rock stars, fans steady on one side and ordinary fans of the stars on the other. Based on the results and authentic materials are analyzed each category. The work aims to explore how similar concepts related to celebrities, as well as different approaches to media stars.
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XXX
Pšejová, Jitka ; Švelch, Jaroslav (advisor) ; Šmejkalová, Jiřina (referee)
The main objective of the thesis was to explore the phenomenon of fashion blogs. Not in terms of their marketing or journalistic function as it was originally intended, but in a way of an examination of the position of the blog author. We focused on the reasons for the motivation of the authors of the blog leading them to continue their work. The first chapter outlined the process of creation of the blog and the development of the blog in general. Based on research of the literature related to the fashion and media, the development of the fashion blog in the Czech Republic was described. The second chapter studied theoretical preview on blogs, which showed the strong relationship between media and blogging, defined marketing influence in the blogging and described product placement. At the same time we have shown from a theoretical point of view, based on the literature sources, the importance for the authors of the blogs of building social capital by blogging. This fact was analysed in the research part of the thesis when the individual answers of the Czech bloggers were presented. The research part of the thesis compared the theory with the practice based on conclusions of the Czech discourse on fashion. This was achieved by analysing of the interviews with leading domestic bloggers. Using qualitative...
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Nákupné maniačky - fashion show or reality show?
Záhoráková, Barbora ; Vochocová, Lenka (advisor) ; Šmejkalová, Jiřina (referee)
The Master's thesis is focused on the Slovakian TV show Nákupné maniačky and its' audience. The purpose of the thesis is to reveal the motivations leading to watching this show and to explore, whether the viewers perceive the show as a fashion show which allows them to draw inspiration, or rather as a reality show that should entertain them. The theoretical part introduces the concepts as audience, uses and gratifications and reality show genre. The final analysis of the acquired data is based on these terms but it aims to invent a new hypothesis. The second part is devoted to the research that is based on a qualitative method of a grounded theory. Required data was collected by the semi-structured interviews with viewers divided into two age categories. The result of categorizing data indicates that for all viewers the main motivation for watching the show is to have fun. Participants reported enjoying the program because of its' humour, while fashion plays an irrelevant role. The findings also show that participants are aware of interventions of production and they explained manipulating competitors as a strategy of the broadcasters to entertain audience and attract more viewers. This assumption was confirmed by an informant interview with one of the creators of the show.
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