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Proposal of Communication Strategy
Staněk, Bohumil ; Sraňková, Lenka (referee) ; Šimberová, Iveta (advisor)
Presented diploma paper named “Proposal of Communication Strategy“deals with an analysis of university students and suitable media for targeting. The first part is focused on description of the latest knowledge and trends in this field. In the second part the current media market analysis, analysis of product for which is communication strategy designated for and analysis of university students as target group. The main part of this study represents a suggestion of alternative communication channels which are part of communication strategy. A case study concerning executed campaigns targeted to students follows.
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Creating an Internet Startup in International Environment
Komenda, Zdeněk ; Šteigl, Martin (referee) ; Šimberová, Iveta (advisor)
This master thesis deals with an online startup project Tigeroy.ru, which I founded from a reason to make alternative education in real life more popular and easier to find on Russian market during 2012. The team behind the project has already spent some time with development of the application and it is now faced up to a question what to do with the startup. In the thesis, I focus on the product development from the initial idea to the current situation. I analyse all the mistakes which we have made until now and offer further steps and a plan how to continue in developing the project in future. As the result of the thesis, there is also a proposal of a business plan which is created for the purpose of informing a potential investor about the project.
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Proposal of a new product launching
Menšík, Radovan ; Mazouch, Petr (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelos study called "A new Household Article Market Product Release" is an analysis of releasing a new product line "Titanio Juliette" (Pentolpress Titanio). Elimex Group a.s. is releasing this product to a Czech market and the subject of this study is also a concluded recomendation for the next year. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, marketing mix of a new product line and also suggested recomendations for the next year.
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Marketing Research of Retail Market
Nesvačilová, Dana ; Novotný, Milan (referee) ; Šimberová, Iveta (advisor)
The purpose of the master’s thesis is a marketing research in retail market with fast-moving goods in relation to food purchases via the Internet. The first part of this work is devoted to theoretical description of the retail sector, current trends and aspects associated with the customer. The second part contains an analysis of retail development in the last decade and further analysis of the findings which serve as bases for the processing of marketing research. The information obtained from this survey will be used to formulate a proposal on new services for retailers, to reveal the perspectives of grocery shopping and consumer goods through the Internet or through other communication media.
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Development of Business Activities of Company POSS-SLPC s.r.o.
Benedikovičová, Lucia ; Dvořáková, Martina (referee) ; Šimberová, Iveta (advisor)
This master´s thesis is focused on development of business activities of company POSS-SLPC s.r.o., whose main activity is cutting production for the electronics industry. The company is determined to work on stable success and search for new opportunities at new markets. The thesis consists of analysis of the company´s current situation and market environment based on relevant theoretical knowledge. The main outcome of the thesis is an introduction to actual proposals for development of business activities for POSS-SLPC s.r.o. through acquisition of new customers from the automotive industry.
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Business Plan - Establishment of a Private Kindergarten
Vildová, Ilona ; Horská, Lucie (referee) ; Šimberová, Iveta (advisor)
The main objective of this thesis is a business plan elaboration concerning the establishment of a private nursery school in Brno region, in the village of Želešice. The business plan is set up on the basis of personal and general findings from the internal and external environment analysis and the plan deals with it own implementation . The theoretical part is focused on defining the basic concepts related to business in the field, together with the possibility of establishing and financing kindergartens. The practical part deals with a specific business goal - the establishment of a private kindergarten with a detailed financial plan for the first 5 years, giving important information about the financial performance of the company and evaluating the best financing options, finally determining whether the business plan is feasible at all.
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Marketing Plan for the company Dotykačka ČR s.r.o.
Bedáňová, Nikola ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with the creation of a marketing plan with a coverage on communication for Dotykačka ČR s.r.o. The introductory part determines the problems, fixes the goals that we want to achieve and describes the methods used. In the theoretical part are defined the basic concepts and tools of communication. In the analytical part is analyzed actual situation of the company and communication tools. The last part contains own solutions and their economic assessment.
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Marketing Research for Selected Company, Organisation
Rehuš, Martin ; Kažimírová, Martina (referee) ; Šimberová, Iveta (advisor)
My bachelor thesis deals with the marketing research of UNIFER Company which focuses on awareness and approaches to education, as well as the possibility of professional practice among university students in Brno. The theoretical part defines terms related to marketing research which then serve to process the analytical part. Based on research results of questionnaires, proposed recommendations will be made for the development and improvement of services of UNIFER Company.
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Marketing Strategy of Company
Koláček, Tomáš ; Číp, Vítězslav (referee) ; Šimberová, Iveta (advisor)
The aim of this diploma thesis is propose a way to create a marketing strategy for the young company in the media & marketing market. This diploma thesis describes the use of key techniques, basic theoretical assumptions and their physical implementation of theoretical methods and support methods in connection with the topic of work developed under analysis.
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