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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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New Approaches in Marketing Communication in Outdoor Clothing Segment
Mráček, Pavel ; Kita, Jaroslav (referee) ; Stávková, Jana (referee) ; Světlík, Jaroslav (referee) ; Šimberová, Iveta (advisor)
Presented dissertation is involved in the issue of marketing communication within the framework of relations among supplier/producer of materials – producer of clothing – retailer and customer in the outdoor clothing segment in the Czech Republic. A specific role of the customer is considered in the context of the value co-creation concept with the emphasis on the development and increase of perceived value. A primary objective of the dissertation is the identification of new approaches to the marketing communication with customers within the framework of mentioned relations with the stress on the determination of the synergistic effect of mentioned relations in the influence of various forms of communication to the customers. Partial objectives are defined in link with this objective. The dissertation objectives and individual hypotheses, in which submitted dissertation is interested in, are defined on the basis of the analysis of theoretical starting points and secondary data. Conducted primary research then combines qualitative and quantitative approaches aiming at the analysis and description of the individual parts. Results of research are presented both in the form of partial conclusions characterizing the individual spheres and in the form of summary conclusion. In the formulation of conclusions a strong emphasis is put on the visualization in the form of schematic illustrations of identified principles. The dissertation contains conclusions and recommendations offered to the individual involved parties. The dissertation conclusion summarizes contributions to science and research, practical as well as educational applications. A complex philosophy of the exploration of the theme is completed with an introduction of restrictions of carried-out research and incentives for further research studies in this particular field.
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Marketing Research
Jadrná, Michaela ; Kaňovská, Lucie (referee) ; Šimberová, Iveta (advisor)
This bachelor thesis deals with marketing research of customer satisfaction, of a limited liability company, Kavárna and Bistro termoska s.r.o. in Velké Meziříčí. The theoretical part defines marketing terms, external and internal business environment and methods of marketing research. The practical part deals with the analysis of the marketing environment of the company and marketing research of customer satisfaction. At the end of the thesis, proposals leading to improvement of the current situation of the company are given.
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Business Plan in Catering Industry
Mazůrek, Václav ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
Catering industry as a Business plan for foundation company is the main goal of this bachelor’s thesis.This bachelor’s thesis is based on theoretical knowledges. In order to complete the main goal is necessary to prepare business risks, competitors analysis, market analysis, and create marketing, financial and organization plan.
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Business Plan of Forest Kinder Club Establishment
Hurta, Adam ; Portová, Kateřina (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on creation of business plan of forest kinder club establishment. The proposal takes into consideration current situation on market of children‘s preschool rising, where demand for state kindergartens excesses it‘s offer. Thesis is devided into three parts. Theoretical part focuses on basic concepts regarding to business and definiton of business plan and it’s parts. Second part describes the analysis of current situation and environment.Specific proposal for business plan including financial analysis and assesment of project’s feasibility are described in the last part of thesis.
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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Marketing Plan of Company
Kratochvíla, Jakub ; Šalena, Radek (referee) ; Šimberová, Iveta (advisor)
The diploma thesis focuses on marketing analysis and proposal for the creation of a marketing plan of the company OMAP Finanční skupina, a. s. with a focus on marketing communication of the company. Suggestion of the partial marketing activities for the second half of the year 2021 and 2022 is reflecting theoretical background mentioned in the first chapter, further on the summary of marketing analysis based on the survey.
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Business Plan Language School in Vietnam
Doseděl, Filip ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
V této diplomové práci je zpracován podnikatelský plán pro založení jazykové školy ve Vietnamu. První část práce obsahuje teoretická východiska, jež jsou podkladem pro následující kapitoly. Druhá část práce se soustředí primárně na analýzu makroprostředí a mikroprostředí. Ve třetí, návrhové části, je zpracován podnikatelský plán obsahující veškeré náležitosti, na jejichž základě se lze rozhodnout, zda podnikatelský plán realizovat, či nikoli.
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