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Perception of cultural and natural values and visitor preferences in Český Krumlov
ŠAFRÁNEK, Jakub
This bachelor thesis deals with the perception of cultural and natural values and visitor preferences in Český Krumlov against the background of tourism in the South Bohemian Region and Český Krumlov. It also deals with the topic of further development of tourism in South Bohemia. The introduction contains the aims and hypotheses of the thesis, discussion of the literature and methodology of the thesis, followed by an introduction to the geographical conditions of the South Bohemian Region, the district and the town of Český Krumlov. In the next part it deals with tourism in these areas and tries to answer the question what are the further possibilities of tourism development in South Bohemia. It also focuses specifically on Český Krumlov, its historical, natural and cultural monuments, and especially on the castle garden. The last part of the thesis is the evaluation of the questionnaire survey, confirmation or refutation of the hypotheses and drawing conclusions.
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The Analysis of "Věda" Supplement of Lidové noviny Daily 1997-2012
Šafránek, Jakub ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work offers a longitudinal analysis of the "Science" section in Lidove noviny in between years 1997-2012 as well as the theoretical background for science journalism in the Czech republic. In the theoretical part you will find discourse analysis for both of general journalism and science, which is completed with the description of science journalism which bridges the gap between the former two discourses. The analysis of science journalism and its forms in the Czech republic follows. Then the press title Lidove noviny and its "Science" section are presented. The latter part of this work concerns with the longitudinal analysis of this section, which is based on foreign studies as well as on the interview with Josef Matyas, the editor-in-chief of the "Science" section. Results of this analysis are put together with the theoretical expectations and some interesting questions for further examinations follow.
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The Analysis of "Věda" Supplement of Lidové noviny Daily 1997-2012
Šafránek, Jakub ; Jirák, Jan (advisor) ; Kraus, Jiří (referee)
This work offers a longitudinal analysis of the "Science" section in Lidove noviny in between years 1997-2012 as well as the theoretical background for science journalism in the Czech republic. In the theoretical part you will find discourse analysis for both of general journalism and science, which is completed with the description of science journalism which bridges the gap between the former two discourses. The analysis of science journalism and its forms in the Czech republic follows. Then the press title Lidove noviny and its "Science" section are presented. The latter part of this work concerns with the longitudinal analysis of this section, which is based on foreign studies as well as on the interview with Josef Matyas, the editor-in-chief of the "Science" section. Results of this analysis are put together with the theoretical expectations and some interesting questions for further examinations follow.
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Evolution of Morality, Morality of Evolution
Šafránek, Jakub ; Komárek, Stanislav (advisor) ; Stella, Marco (referee)
The goal of this work is to present attitudes of two contemporary authors who are in the center of the evolutionary-origin-of morality debate, that is theories of Richard Dawkins and Frans de Waal. The critical reflection of their works on this topic will center around the building blocks of morality and the supposed "moral sense", which according to the dutch primatologist humans to some extent share with some of their living evolutinary relatives. In case of Richard Dawkins we are about to review his meme theory and parasytical character of some elements of culture. Morevoer there will be presented accounts of the dual inheritance theorists, which in authors opinion can reunite both presented authors and thier attitudes, i.e. put the parasytic/independent character of memes in accordance with the building blocks of morality approach. This approach in turn can explain many phenomena of human contemporary morals and their limits. Keywords: Morality, evolution, dual inheritance theory, coevolution, memes
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Marketing on social networks
Šafránek, Jakub ; Štůsek, Jaromír (advisor)
The main aim of the thesis is to analyze marketing on social networks . Define marketing techniques , their strategies and tools in the areas of social networks. The result of this work should be more visiting to social networks.
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Project of development, production and distribution of a new cosmetic product
Golotovskiy, Roman ; Lešetický, Ondřej (advisor) ; Šafránek, Jakub (referee)
The presented bachelor thesis deals with the elaboration of a project concerning the development, production and distribution of a new cosmetic product after natural ingredients only had been used during its production. The theoretical part of my thesis describes the fundamental frame of the set of problems connected with project management. It also includes a description of methods and techniques used at the project elaboration. The practical part was elaborated on the basis of the described tools and supplemented with calculations of costs and revenues. Further on I also conducted the essential financial analysis owing to which it is possible to decide whether this project is suitable for the real implementation or whether it might be better to choose a different way of solving the whole project.
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Preventing Loss of Knowledge in the Organization through Process Reengineering
Šafránek, Jakub ; Zelená, Veronika (advisor) ; Váchová, Lucie (referee)
The goal of thesis is to find a solution of a problem in organization Colour Group s. r. o. This problém consists in repeated loss of knowledge and apply the solution to specific business venture. The solution is in clearly defined procedures of implemented processes and installation an elements of a knowledge management. The main tool of this solution will leveraging existing ICT options. Outputs of this thesis mainly consist mapping and graphical representation of the processes involved and the design of a new proces The methodology used in this thesis is mainly based on the methodology of reengineering by T. Davenport and is complemented by additional indicators like: calculation of declarative knowledge, which used the workers, and that the organization will lose if the process of reengineering not happen.
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