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Changes in Social Policies in Election Programs of Political Parties since 1993
Čech, Filip ; Hejzlarová, Eva (advisor) ; Novotný, Vilém (referee)
The work "Changes in Social Policies in Election Programs of Political Parties since 1993" focuses on the perception of social policies by entities active on the political stage in the Czech Republic. Social policy represents one of the most interesting and most important policies for common citizens and also voters in the Czech Republic. This field encompasses not only the subject of social topics, but also health, housing and education policies. After gathering all of the available election programs, there is a description of several selected political parties and movements. It is focused on the portion of social policy within the whole program (word count), its placement and basic content divided into four groups: social policy, health policy, education policy, and housing policy. Afterwards, the parties are divided into subgroups and in the next three chapters they are compared with each other. It is a comparison of right-wing, centrist, and left-wing parties, a comparison of parliamentary and non-parliamentary parties, and in the end a comparison of traditional and non- traditional parties. Here, the focus is mainly on the word count and the size of social policy in the context of the whole program. Content definition is difficult and in the analysis it is only touched upon. At the end of...
Marketing and PR Activities of Spartan Race Serial
Čech, Filip ; Strielkowski, Wadim (advisor) ; Halada, Jan (referee)
The "Marketing and PR Activities of Spartan Race Serial" focuses on the growing popularity of this type of racing around the world. Hurdle races experienced a huge boom in the last decade not only in the US but also in Europe. Spartan Race is, in this respect, one of the most successful international concepts which first entered the Czech market and Central European market in general. This work aims to analyze the used marketing and PR techniques of Spartan Race Series races with a focus on online communication. At the same time, a qualitative survey was conducted on a sample of 50 respondents from the Czech and Slovak Republics. It is to identify the strengths and weaknesses of the aforementioned series of races. Emphasis is placed not only on the organizational skills of the organizers, but also on overall communication towards the customer.
Comparison of media coverage of football, volleyball and floorball in selected media types in Czech Republic
Čech, Filip ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
The diploma thesis focuses on two different sports media ČT sport and Deník Sport. Based on the broadcasting program, respectively the content of individual copies, examines two selected periods of one year. The aim is to find out the content coverage of football, volleyball and floorball sports in individual media. The data is recorded in the coding sheet according to individual sports and media. Results are sorted by content type, content length and other selected criteria. The results bringing a very strong dominance of football topics in the printed media and a high share of content on ČT sport. Volleyball and floorball are considerably limited in the press, while on television they get their space, which, however, could be higher due to the player base of the two sports.
Marketing and PR Activities of Spartan Race Serial
Čech, Filip ; Strielkowski, Wadim (advisor) ; Halada, Jan (referee)
The "Marketing and PR Activities of Spartan Race Serial" focuses on the growing popularity of this type of racing around the world. Hurdle races experienced a huge boom in the last decade not only in the US but also in Europe. Spartan Race is, in this respect, one of the most successful international concepts which first entered the Czech market and Central European market in general. This work aims to analyze the used marketing and PR techniques of Spartan Race Series races with a focus on online communication. At the same time, a qualitative survey was conducted on a sample of 50 respondents from the Czech and Slovak Republics. It is to identify the strengths and weaknesses of the aforementioned series of races. Emphasis is placed not only on the organizational skills of the organizers, but also on overall communication towards the customer.
Changes in Social Policies in Election Programs of Political Parties since 1993
Čech, Filip ; Hejzlarová, Eva (advisor) ; Novotný, Vilém (referee)
The work "Changes in Social Policies in Election Programs of Political Parties since 1993" focuses on the perception of social policies by entities active on the political stage in the Czech Republic. Social policy represents one of the most interesting and most important policies for common citizens and also voters in the Czech Republic. This field encompasses not only the subject of social topics, but also health, housing and education policies. After gathering all of the available election programs, there is a description of several selected political parties and movements. It is focused on the portion of social policy within the whole program (word count), its placement and basic content divided into four groups: social policy, health policy, education policy, and housing policy. Afterwards, the parties are divided into subgroups and in the next three chapters they are compared with each other. It is a comparison of right-wing, centrist, and left-wing parties, a comparison of parliamentary and non-parliamentary parties, and in the end a comparison of traditional and non- traditional parties. Here, the focus is mainly on the word count and the size of social policy in the context of the whole program. Content definition is difficult and in the analysis it is only touched upon. At the end of...

See also: similar author names
12 ČECH, František
12 Čech, František
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