Home > Search Results: Zanespalová, Andrea
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Effectivity of internet marketing in Czech Republic
 Zanespalová, Andrea ; Očenášek, Vladimír (advisor) ; Kánská, Eva (referee)
The subject of this bachelor thesis is the internet advertisement phenomenon on the Czech market. In the theoretical part it maps the conventional advertisement, its history and formation of the internet advertisement as a result of massive growth of Internet among the general public. The thesis goes on to lay out individual forms of Internet advertisement describing their advantages, disadvantages and most common uses of each one of them. It describes ways of Internet advertisement effectiveness measurement and introduces analysis tools of several most common Internet advertisement providers. The practical part of the thesis describes an actual facebook campaign from creating the advertisement to analysing the results. The company, its activities and its previous advertising in social media are described in the opening of the practical part. Next, the Facebook campaign is described from the campaign plan, the creation of the advertisement, to the results on each particular day and their analysis. Finally, possible improvements for the future campaigns are offered.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English