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National Repository of Grey Literature

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Analýza rozvoje cestovní agentury v době internetové revoluce Vlčková, Vladimíra ; Hartman, Ladislav (advisor) ; Vojík, Vladimír (referee) Práce analyzuje rozvoj internetové cestovní agentury - české mikrofirmy ? a to od vzniku agentury až po současnost, z hlediska jejích cílů, strategií a dosažených výsledků. Podrobněji se zabývá hodnocením kvality a účinností internetových prezentací sledované cestovní agentury a srovnává je s prezentacemi konkurentů. Cestovní agentuře jsou na základě provedené analýzy doporučeny konkrétní postupy v oblasti SEO a SEM. Detailed record

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