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Marketing Strategy of Emerging Floorball Academy
Fiala, Marek ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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The Business Plan for the Establishment of Family Farm for the Cultivation and Processing of lavender
Rygl, Luboš ; Veselá, Jitka (referee) ; Bumberová, Veronika (advisor)
The thesis is focused on creating a complete business plan for establishing a family owned lavender farm in the village of Římov. The theoretical part describes the business process from the very idea of starting an enterprise, the assessment of the business plan using the Lean Canvas tool, chosen analytical and research methods as well as creating a given structure for of the business plan which involves eliminating risks, setting up the product and entering the market. The analytical part of the work provides a SWOT analysis of the business environment. In the final part of the thesis both the preferred market strategy and the business model breakdown are proposed.
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Proposal of Strategy to Increase Competitiveness of the Dance School Danza
Pikalová, Hana ; Veselá, Jitka (referee) ; Zich, Robert (advisor)
This master´s thesis is focused on competitiveness and consequent formation of the proposal of the strategy for incresing competitiveness of dance school Danza. Base data for the new strategy are gained from teoretical knowledge, the application of a questionnare survey and from analysis of general, branch and internal environment and SWOT analysis. Particular components of strategy,elements of marketing mix, are proposed on the base of data processing and their evaluating. This strategy is prerequisite for increasing competitiveness of the dance school Danza and creating her steady position on the market.
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Product Marketing Strategy
Jančová, Kateřina ; Veselá, Jitka (referee) ; Schüller, David (advisor)
This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.
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Marketing Mix of the Company Vinařství Fuzgrunty
Valluch, František ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The thesis deals with an analysis of the current condition of the company Winery Fuzgrunty. In order to determine the status of the company, the thesis uses the marketing mix analyses and internal and external analyses of the company. The design part of the thesis deals with specific proposals to increase competitiveness and sales and to improve the running of the company.
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Proposal of Marketing Strategy for Foreign Markets
Polický, Martin ; Veselá, Jitka (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with the proposal of marketing strategy for foreign markets. As a particular company the author have chosen company Hakr Trade, Ltd., which was renamed to KRETZ, Ltd. on the beginning of 2014. The thesis analyses problems of marketing and marketing planning. The goal is, besides processing literature review on the issue, apply theoretical knowledge in the field of marketing on marketing processes in the foreign trade at company KRETZ, evaluate the current state of marketing activities with regard to the principles of B2B and propose relevant recommendations to communicate the change of company name, increase awareness of customers about products and increase abroad sales. An essential part of the recommendation is costing of the proposed changes.
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Business Plan for Establishing of a Microfirm
Dušková, Ivana ; Veselá, Jitka (referee) ; Kocmanová, Alena (advisor)
Preparation and creation of a business plan of a small enterprise is a main topic of my diploma thesis. In the thesis key terms related to setting-up of an enterprise are being characterized, as well as theoretical description of a business plan and its structure is being provided. The thesis analyzes the current situation in the particular field of business that influences the setting-up of the enterprise. Finally, the draft business plan of a production company is included.
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Communication Mix of the Company Danza Brno o.s.
Jančová, Kateřina ; Navrátilová, Ludmila (referee) ; Veselá, Jitka (advisor)
The theme of this thesis is Communication mix of the company Danza Brno, o. s. The thesis is focused on the entire communication mix of this company. The thesis compares theoretical basis and actual state of the company and specifies which components of communication mix are in the company used and which not. The thesis contains suggestions for improvements to the currently used methods of communication with the customer and suggests possible additional procedures and methods how improve this communication.
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Company Communication Strategy
Kubíček, Jan ; Veselá, Jitka (referee) ; Schüller, David (advisor)
The diploma thesis focuses on creating suggestion of communication strategy for the Hotel U Divadla in Znojmo. The first part describes theoretical knowledges which are related to this topic. In the next part is made marketing mix of company, analysis of marketing environment and marketing research too. In the last part are on the base of results of the analytical part create suggestions to increase awereness of existence a company by potential customers.
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