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Marketingová komunikace vybrané maloobchodní firmy
Trnková, Tereza
Trnková T., Marketing communication of a selected retail company. Bachelor thesis. Brno: Mendel University in Brno, 2023. Bachelor thesis focuses on the marketing communication of a selected retail company specializing in the sale of porcelain, Czech glass and jewellery. The main objective of the thesis is to propose new or increase the effectiveness of existing marketing communication tools to increase the awareness of the company along with the footfall of the retail outlet. In the theoretical part, a literature search is conducted focusing on communication mix and retail. The analytical part introduces the firm, analyses its existing marketing communication and identifies the target segments. Based on a questionnaire survey, measures are proposed to improve the marketing communication, the key ones include increasing activity on social media, improving product photos, adding English language to the website and more intensive promotion of discount events.
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support of independent living as a form of social work field
Trnková, Tereza ; Krahulcová, Beáta (advisor) ; Kaňák, Jan (referee)
This diploma thesis was devoted to the topic: Support of independent living as a form of field social work. I focused on the typology of disability, Company DUHA, z.ú. and types of benefits for people with disabilities. I dealt with the differences between independent housing support and sheltered housing and social services for people with disabilities. The main aim of my diploma thesis was to find out, if the clients are satisfied with the service of independent housing support and what are the most benefial aspects of this service. Another goal was to find out how satisfied are the family members of clients using the independent housing support service with this social service. To find out he major goal of the thesis I used the technique of structured interview, which included 8 questions. The thesis is divided into 7 chapters. I consider chapter seven to be the most important, in where I present the results of the survey. It is evident that clients who use the Company DUHA, z.ú and their family members are satisfied with the service.
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