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MOOC in corporate training
Rolf, Lukáš ; Topolová, Ivana (advisor) ; Kubálková, Markéta (referee)
The final thesis MOOC in corporate training analyzes the possibilities which companies have when they wish to implement MOOC in their corporate training. Author has analysed training strategies of four selected companies and suggested action steps for them to take to leverage current possibilities.
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Analysis of social media as a marketing tool for Prague companies focusing on the sale of clothing and footwear
Duong, David ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The aim of this thesis is to provide an analysis of use of social media as a marketing tool, and epsecially to find out, how an average Prague-based company focusing on the sale of clothes and footwear operates on social media. Furthemore, I evaluate online presence of these companies on social media and how they communicate with their customer base. This thesis reacts to a huge rise in popularity of social media and their use to build a brand. My target group are Prague-based companies focusing on the sale of clothes and footwear. I chose this field as I wanted to study a field that is very diversified. My findings can serve as information on the current competitive environment in the field and region in question as well as to help companies to catch up with their competition.
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E-learning process focused on Project Management
Paprčiaková, Karin ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis is focused on e-learning process in project management. Theoretical parts expound a basic definition of e-learning and its historic evolution, the most frequent e-learning tools and a summary of pros and cons of mentioned type of education. The thesis contains an analysis of available e-learning materials aimed to project management in national and international market. The main objective of this thesis was to create effective process of making educational videos and to estimate time-consuming nature of this process. The method selected in the research was an empirical study of processes related to the created videos, followed by generalization of effective process and formulation of time-consuming scheme for further educational videos.
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The Use of Enterprise Social Networks
Božičová, Veronika ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This thesis focuses on basic characteristic and level of use of selected social networks, with special concentration on enterprise social network Yammer. In the first part of this thesis social networks are generally introduced and basic terms like social network, enterprise social network are defined. Differences between social and enterprise social networks are described as well. Moreover, enterprise social network Yammer will be introduced along with benefits of its application and possible challenges that can be faced within the companies, which decided to implement this enterprise social network. In the following part of this thesis questionnaire survey focused on the use of social networks within the University of Economics in Prague will be conducted. The main aim of the thesis is to propose suggestions that might lead to increase the utilization of enterprise social network Yammer within the University of Economics in Prague.
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New internal communication tools
Gerhátová, Jana ; Topolová, Ivana (advisor) ; Kadeřábek, Martin (referee)
Internal company communication has lately become an integral part of doing business. Companies concentrate a lot of resources on the development of better communication solutions within the company. The aim of this bachelor thesis is to determine whether the implementation of web and mobile applications can streamline internal communication, and to recommend suitable applications that can improve internal employee communication. The first part of the thesis deals with the theory of communication as well as the general concept of internal communication in companies. The second part of the thesis concentrates on practical tests of selected web and mobile applications that are currently available on the market. Qualitative structured interviews with users of each tool confirm their potential and effectiveness as well as the ways that users perceive them. A comparison of these applications can help companies to find the right applications that could improve their business' internal communications.
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Self-service Business Intelligence benefits in retail
Chalas, Jan ; Topolová, Ivana (advisor) ; Rosenkrancová, Martina (referee)
This bachelor thesis deals with the benefits of using Self-service Business Intelligence (SSBI) tools in retail. It compares SSBI with the traditional concept, in the context of current managers requirements and general trends in the implementation and use of enterprise information systems. Describes the fundamental differences in SSBI versus traditional solutions and draws attention to the benefits and disadvantages that arise.
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ERP systems and their influence on international trade
Krushelnytskyy, Dmytro ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This thesis deals with ERP systems. First, it describes the architecture and individual components of ERP solutions. Basic concepts on this issue are explained. Additionally are mentioned the possible advantages and disadvantages of using ERP software and comparison of individual suppliers. The next part describes the global and czech ERP markets. From the practical point of view, the thesis focuses on the study of the process of implementation in selected companies and the influence of ERP on individual functional areas of the company. The last part summarizes the results of the literature review and the field research. Furthermore, the possibilities of improving the quality of ERP systems from the point of view of the needs of international companies are also defined.
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Marketing use of Instagram in a real estate agency
Plocová, Kristýna ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The bachelor thesis deals with the possibilities how real estate agencies can use the marketing potential of the Instagram social network to increase real estate sales and build customer relationships. The main aim of this work is to set general recommendations and suggestions based on evaluation of the applied marketing strategy of a particular real estate agency through Instagram.
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An analysis of the marketing strategy of the corporation TheRoom on the market of escape games
Valková, Pavla ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The thesis disserts about marketing strategy of the corporation TheRoom. The aim of this thesis is to analyze the company marketing strategy, its marketing activities on the internet, evaluation and to create a list of opportunities, suggestions and recommendation. The theoretical part is dedicated to general meaning of marketing and other specifications of the classical and internet marketing. Practical part deals with corporate environment, including market and competition analyses. The thesis contexts also analysis of marketing communication, SWOT analysis and analysis of database of TheRooms clients. The contribution of the thesis lies in the complex view on the company, its marketing communication and whole market of escape games, which allows to create a comprehensive opinion about the current position and future develop of the company and this sector.
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