|
|
Europeanisation of Czech, Polish, and SLovak media in the context of three crises
Rosenfeldová, Jana ; Vochocová, Lenka (advisor) ; Gregor, Miloš (referee) ; Havlík, Vlastimil (referee)
The dissertation focuses on the level and form of Europeanisation of Czech, Polish and Slovak media in the intense phases of three crises - the migration crisis, the coronavirus pandemic and the war in Ukraine. The theoretical starting points of the thesis are the theories of the public sphere. Its functional variant is considered in the context of the "European communication space" as a means or a necessary condition for eliminating various deficits of the European Union, especially the democratic deficit. Of the various approaches to conceptualizing the European public sphere, the research in this thesis adopts a Europeanization approach, through the lens of which the European public sphere is seen as a network of national public spheres that are increasingly "Europeanized", and which relies on individual national media in its empirical efforts to detect the European public sphere. A parallel quantitative and qualitative content analysis of the content published on Facebook by six Czech, Polish and Slovak mainstream media outlets in the early stages of each crisis identifies different levels of Europeanisation across crises, reflecting the different levels of competences that the EU possessed in each of them. At the same time, it shows that EU issues and actors have managed to gain a foothold...
|
|
|
Self - greenwashing among young people aged 18 do 35
Křivánková, Simona ; Rosenfeldová, Jana (advisor) ; Klabíková Rábová, Tereza (referee)
The aim of this paper is to describe the consumer behaviour of young people in the Czech Republic in relation to sustainability. The thesis operates with the concept of self- greenwashing, which defines categories of young people's behavioural deviation from environmental values. The theoretical section describes greenwashing, on which the concept is based, then discusses the findings to date in relation to sustainability and concludes with a conceptualisation of the concept of self-greenwashing. The research section first describes the data collection method using focus groups and the data processing method using open and axial coding. Three focus groups were conducted with a total of 15 respondents ranging in age from 18 to 35 years. The results of the research confirmed the prevalence of self-greenwashing among young people and divided them into three groups according to their declared interest in environmental protection and real actions and influences on their behavior.
|
|
|
Andrej Babiš's negative campaign in the Czech presidential elections in 2023
Chudá, Ema Lujza ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
The thesis deals with the negative campaign of Andrej Babiš before the second round of the presidential elections in the Czech Republic in 2023. Specifically, it tries to find an answer to how the negative campaign of Andrej Babiš before the second round of the elections was perceived by the public and, in particular, whether it was one of the reasons for the failure of this candidate. Data obtained through quantitative research, specifically a questionnaire survey, showed that Andrej Babiš's negative campaign was perceived differently depending on voting behaviour in the second round of the elections. Voters of Andrej Babiš perceived his campaign differently than voters of Petr Pavel and respondents who did not participate in the second round. On the contrary, the answers of Petr Pavel's voters and respondents who did not participate in the second round were the same. The research also confirmed that Andrej Babiš's negative campaigning contributed to his failure in the second round of the election.
|
|
|
Male gaze in advertising of shaving products targeted to women
Pollaková, Kateřina ; Rosenfeldová, Jana (advisor) ; Houdek, Petr (referee)
The bachelor's thesis Male gaze in advertising of shaving products targeted to women deals with the topic of male gaze in advertisements for women's razors. The aim of this work was to find out whether and if the male gaze manifests itself in advertisements, or if the depiction of women in advertisements changes over time. The qualitative content analysis showed that the male gaze is manifested in advertisements for women's razors, and even that its influence on the portrayal of women has changed over time.
|
|
|
The impact of social media on social participation and quality of life of the elderly in the Czech Republic
Přiklopilová, Jana ; Rosenfeldová, Jana (advisor) ; Schneiderová, Soňa (referee)
The Czech population is ageing, and the number of seniors continues to grow year on year. At the same time, the number of working seniors, who currently make up one tenth of the Czech workforce, is increasing. There is also a decline in the number of extended family structures, which more often provide the necessary social network and support, compared to narrower nuclear family types. That is not the only reason why there is an increase in the number of lonely seniors, who are isolated from the world and social relations and who stop participating in social activities. It is estimated that one in three seniors across the globe struggles with loneliness. With the advent of modern information technology, the question arises whether virtual contact can help to address the issue of loneliness and improve the social participation of seniors. The aim of this thesis was to provide a deeper insight into the situation in the Czech Republic, outlining potential benefits and risks as well as possible barriers for this demographic group. This research found that Czech seniors use social media not only to maintain relationships with their family and friends, but also to broaden their horizons in the field of hobbies and take an active interest in current and political events. Social media can thus be a tool...
|
|
|
Sexist Portrayal of Women in Advertisement in Men's Lifestyle Magazines
Štochlová, Anežka ; Fousek Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis is about the sexist portrayal of women in men's lifestyle magazines. The theoretical part discusses the specifics of advertising, its history, legal regulation and self- regulation, and the features of sexist advertising. Furthermore, the concepts of gender, gender stereotypes and sexism are defined. Men's lifestyle magazines Playboy and Esquire are also briefly introduced. In the analytical part, research was conducted using quantitative content analysis. Magazines from the period 2015-2020 were examined. In particular, the research explored which products are most often promoted through sexist advertisements. The results showed that the most frequent are different media contents - websites, online magazines, books, e-shops or online television.
|
|
|
NFT a as profile pictures on social media
Masařík, Vojtěch ; Rosenfeldová, Jana (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis "NFTs as profile pictures on social media" focuses on the young blockchain technology of non-fungible tokens and one of its most common use cases. The theoretical part of the thesis presents key terms and concepts closely related to NFTs and profile pictures. The practical part of the thesis consists of the research itself, a qualitative study conducted via semi-structured interviews with participants who use NFTs as profile pictures on social media. The aim of the research is to find out where and why, in relation to self-presentation, are NFTs used as profile pictures on social media.
|
|
|
Communication strategy of the Bubnovačka happening
Kuželová, Aneta ; Wolák, Radim (advisor) ; Rosenfeldová, Jana (referee)
Anotation The prevalence of domestic violence in the Czech Republic makes it necessary to raise awareness of this issue on a society-wide scale. This bachelor thesis focuses on a preventive happening called Bubnovačka, which aims to highlight the issue of domestic violence and open a society-wide discussion. The theoretical part deals with the definition of the non-profit sector, marketing communication in non-profit organizations, as well as domestic violence and its prevention. The non-profit organization Centrum LOCIKA and the preventive happening Bubnovačka are presented, as well as other preventive events and programs with similar themes. In the practical part, qualitative research was conducted, specifically semi-structured interviews. First, the research methodology and data analysis procedure were described in detail and then the research results and their interpretation are presented. The aim of the research was to find out the implications of the communication strategy of the Bubnovačka 2022 happening from the teachers' perspective. The sub-objectives included finding out what motivated educators to participate, how they evaluated the communication of the event and the information received, how the event was specifically implemented and what consequences participation in the happening brought.
|
|
|
The influence of the social network TikTok on the body image of adolescents in the Czech Republic
Chrastilová, Aneta ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
In today's digital era, social media is becoming increasingly influential. The popularity of the social network TikTok is increasing, especially among adolescents, and is thus affecting various areas of their lives. One of these areas is body image, the perception of one's own body. Adolescents in particular attach great importance to appearance. The topic of this bachelor thesis is the influence of the social network TikTok on the body image of adolescents in the Czech Republic. The theoretical part of the thesis describes the social network TikTok, provides insight into the issue of body image and the ideal of beauty, and also presents existing research on the influence of media on body image. The practical part of the thesis is carried out in the form of qualitative research, specifically through semi-structured interviews. The respondents are both male and female, aged 17-22, who are TikTok users. The aim of the research is to find out how adolescents in the Czech Republic perceive the influence of TikTok on body image. The research seeks to capture their personal experiences, perspectives, and attitudes to better understand this issue. It also focuses on the subjective perception of body image among teenage TikTok users, the content they consume on TikTok, and the ideal of beauty they believe...
|
|
|
The use of negative campaigning in the communication of selected candidates for the office of the President of the Czech Republic on the social networks Facebook and Twitter
Gelnar, Matyáš ; Rosenfeldová, Jana (advisor) ; Konrádová, Marcela (referee)
This thesis examines the use of negative campaigning in the communication of selected presidential candidates on the social networks Facebook and Twitter. The aim of the thesis was to find out how much negative campaigning was present in the published posts of the social networks. The chosen research method is quantitative content analysis. For purpose of this analysis, the time period from one calendar month before the first round of the presidential election to the day of the of the second round of the presidential election was set out. The analysis examined published posts of 3 candidates, who according to the election model of Data Collect and Kantar CZ, had the highest percentage chance of advancing to the second round of the election of the President of the Czech Republic. They were Petr Pavel, Andrej Babiš and Danuše Nerudová. The subjects of the analysis were, for example, the time distribution of individual posts, the use of the negative campaigning and the number of likes. The results of the analysis showed that negative campaigning was a certain part of the pre- election communication on the social networks of each candidate, but differences could be observed in the extent of its use. The analysis also showed that posts with negative campaigning were more popular on social media only for...
|
guest ::
