National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Influencer marketing v oblasti kosmetických výrobků
Procházková, Karla
The bachelor thesis deals with influencer marketing in the field of cosmetic products and its influence on consumers. The literary part introduces the reader to influencer marketing and its use. The practical part represents a questionnaire survey that examines whether customers are affected by this kind of marketing.

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