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An analysis of web shops with New Psychoactive Substances and their marketing strategies
Pažitný, Martin ; Běláčková, Vendula (advisor) ; Grohmannová, Kateřina (referee)
The emergance of modern technologies has essential impact on the way people communicate, spend lisure and shop. The influence of internet has not avoid the market with psychoactive substances. Aproximately since 2008 has happend significant rise among the sops with new psychadelic substances(NPS). The rise of the shops has risen also an afford to monitor this new phenomenon. This thesis follows project Itrend that haas monitored the NPS shop in 2014 and 2015. The aim of the work is to provide more detailed estimate of this size of the market with NPS and the dynamics of its developement between years 2014 and 2106. The analysis of data overstep frame of project I­Trend. keywords: NSP,web shops, internet,marketing strategies
An analysis of web shops with New Psychoactive Substances and their marketing strategies
Pažitný, Martin ; Běláčková, Vendula (advisor) ; Grohmannová, Kateřina (referee)
The emergance of modern technologies has essential impact on the way people communicate, spend lisure and shop. The influence of internet has not avoid the market with psychoactive substances. Aproximately since 2008 has happend significant rise among the sops with new psychadelic substances(NPS). The rise of the shops has risen also an afford to monitor this new phenomenon. This thesis follows project Itrend that haas monitored the NPS shop in 2014 and 2015. The aim of the work is to provide more detailed estimate of this size of the market with NPS and the dynamics of its developement between years 2014 and 2106. The analysis of data overstep frame of project I­Trend. keywords: NSP,web shops, internet,marketing strategies

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