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International Marketing Strategy Proposal of Selected Events for Selected Contributory Organization of the City of Brno
Tatarová, Barbora ; Moserová, Veronika (referee) ; Chlebovský, Vít (advisor)
This thesis deals with the proposed marketing strategy of selected events for the contributory organization, TIC BRNO and provides recommendations for the organization. The first section describes the individual goals of the work. The theoretical section briefly outlines the basic terminology necessary for understanding the topic. This section is devoted to marketing, international marketing, marketing strategy and destination marketing. The majority of the theoretical section concentrates on digital marketing, social marketing and marketing mix. The analytical section analyzes the current state of the contributory organization and selected events. The practical section mainly contains the interpretation of the marketing strategy proposal for the visibility of selected events abroad in order to attract new foreign tourists.
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Blog jako nástroj propagace na B2C trhu
Moserová, Veronika
MOSEROVÁ, V. Blog as a promotion tool on the B2C market. Diploma thesis. Brno: Mendel University in Brno, 2017. The thesis deals with blog and vlogs and using them as a promotional tool on the consumers market. To determine the perception of the promotion of the products and services on blogs and also of the impact of the promotion on buying behavior, the questionnaire was used (n = 329). In-depth interviews with bloggers (n = 7) were also used to deepen the research. The results of primary and secondary research were compared. On the basis of the results, the recommendations were created for companies that would like to use blogs as another promotional tools.
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Did food security in Cambodia-Laos-Myanmar-Vietnam countries improved after Millennial development goals?
Moserová, Veronika
MOSEROVÁ, V. Bc.: Did food security in Cambodia-Laos-Myanmar-Vietnam countries improved after Millennial development goals?, Diploma thesis Topic of the thesis is a scrutiny of food security in the Cambodia, Laos, Myanmar, Vietnam countries after Millennium development goal were set. The goal is to confirm or refuse the hypothesis of the improvement of food security in CLMV countries after Millennium development goals. The goal would be examined according to the results of the analysis of the data for the period 1990 to 2015. The analysis shall be done using the composite indicator and the trend will be also analysed. The purpose is to create a suggestion that would help improve the situation in this region.
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International Marketing Strategy Proposal of Selected Events for Selected Contributory Organization of the City of Brno
Tatarová, Barbora ; Moserová, Veronika (referee) ; Chlebovský, Vít (advisor)
This thesis deals with the proposed marketing strategy of selected events for the contributory organization, TIC BRNO and provides recommendations for the organization. The first section describes the individual goals of the work. The theoretical section briefly outlines the basic terminology necessary for understanding the topic. This section is devoted to marketing, international marketing, marketing strategy and destination marketing. The majority of the theoretical section concentrates on digital marketing, social marketing and marketing mix. The analytical section analyzes the current state of the contributory organization and selected events. The practical section mainly contains the interpretation of the marketing strategy proposal for the visibility of selected events abroad in order to attract new foreign tourists.
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Rekodifikace občanského práva a její dopad na podnikatele v oblasti cestovního ruchu
Moserová, Veronika
This paper deals with the recodification of civil law and its impact on tourism entrepreneurs in particular the tour operators and travel agencies. The theoretical part focuses on explaining the concepts that relate to the new Civil Code and the description of the biggest changes that this amendment brings. In the practical part, the survey was designed to determine how entrepreneurs in tourism are familiar with the changes that occurred in tourism after January 2014, and also what financial costs these changes brought.
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